Bio : Good Baklava
Roy Donk is the founder of Good Baklava, a rapidly growing specialty food brand introducing authentic Turkish baklava to American consumers through direct-to-consumer sales, wholesale partnerships, festivals, and grassroots street marketing.
Born and raised in New Jersey, Roy left traditional career paths behind in pursuit of a more unconventional life. After working in professional kitchens and spending years traveling the country, he built Good Baklava from the ground up with little more than a folding table, a cooler, and a belief that Americans deserved access to truly great baklava.
Today, Good Baklava sources premium pistachios from Gaziantep, Türkiye—the region widely regarded as the birthplace of the world's finest pistachio baklava—and delivers fresh-baked products nationwide. What began as a one-man operation selling in New York City parks, beaches, and music festivals has evolved into a fast-growing brand with a passionate customer base and expanding retail and corporate partnerships.
Known for his energetic personality, grassroots hustle, and community-first approach, Roy has become a recognizable figure throughout New York, where he can often be found personally selling baklava, connecting with customers, and sharing the story behind the brand. His entrepreneurial journey has been featured across local and national media, highlighting themes of resilience, recovery, unconventional business building, and the power of human connection.
Beyond food, Roy frequently speaks about entrepreneurship, brand-building, experiential marketing, live music culture, community development, and creating authentic customer experiences in an increasingly digital world.
About Good Baklava
Good Baklava is a New York-based specialty food company dedicated to bringing authentic Turkish baklava to the United States. Made with premium Gaziantep pistachios and traditional techniques, Good Baklava offers nationwide shipping, wholesale partnerships, corporate gifting, and live event experiences while introducing a new generation of consumers to one of the world's most celebrated desserts.