Bio : The Rise of Nicholas the Noble

About The Lumistella Company:

CCA and B, LLC d/b/a The Lumistella Company is the company behind The Elf on the Shelf^® Santaverse™, the official source for the stories of the enchanted world of Santa Claus. Family-owned and women-led since 2005, the company’s portfolio includes a number of iconic Christmas brands, including: The Elf on the Shelf, Elf Pets, and Elf Mates. As a global company operating in 29 countries, on 6 continents with 100+ licensees, our purpose is to make joyful family moments possible around the world. To learn more about The Lumistella Company, please visit https://lumistella.com/. ​

About Chanda A. Bell:

Chanda A. Bell is an award-winning author, visionary entrepreneur, and creative leader behind The Elf on the Shelf Santaverse, a globally celebrated holiday brand. As founder, co-CEO and Chief Creative Officer of The Lumistella Company, she has transformed the company into a multi-million-dollar enterprise, expanding it to include enchanting books, animated specials, experiences, and consumer products designed to bring joy to families worldwide. Often called "Santa’s Chief Storyteller," Chanda co-authored the bestseller The Elf on the Shelf: A Christmas Tradition, a staple in holiday homes across the globe. She is also a proud wife, mother, and dedicated philanthropist.