Bud Light Super Bowl Music Fest
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About On Location Experiences
On Location Experiences is a leader in premium, experiential, hospitality business, establishing a new industry standard to serve iconic rights holders with extensive experience in ticketing, curated hospitality, live event production and travel management in the worlds of sports and entertainment. On Location is a partner to over 150 rights holders including the NFL, NCAA, the PGA of America and the United States Tennis Association, and provides unrivaled official access for both corporate clients and fans looking for immersive experiences at marquee events including the Super Bowl, Pro Bowl, NFL Draft, NCAA Final Four, PGA of America events, numerous College Football Bowl Games and the Tennis Majors.
On Location through CID Entertainment & Future Beat also partners with numerous artists and music festivals across genres, including Imagine Dragons, Metallica, Luke Bryan’s Crash My Playa, Electric Daisy Carnival, Migos, Post Malone, Iron Maiden and J.Cole.
On Location is the executive producer of Super Bowl Music Fest, an annual music festival leading up to Super Bowl, featuring some of the biggest names in music. Created in 2018, Super Bowl Music Fest redefines Super Bowl weekend and the role of music at one of the biggest sporting events in the world.
For more information about On Location Experiences, please visit onlocationexp.com.
John Collins, Chief Executive Officer, On Location Experiences
John Collins joined On Location Experiences in December 2015 as Chief Executive Officer. Collins has overseen the company’s expansion from a $35M, four-person, single event entity (formerly NFL On Location) to one now boasting over $600M in annual revenues across 150 sports rights holder partnerships and 300 artist and music tour relationships. OLE currently has 550 employees across 7 offices. Collins has fueled OLE’s rapid growth through acquisitions and deep strategic partnership that have positioned On Location Experiences as the leading direct to consumer experiential content provider creating proprietary fan experiences around the biggest sports and music events. Collins came to On Location Experiences from the National Hockey League, where he served as Chief Operating Officer for nine seasons. He was the architect of a brand and business strategy that helped transform the NHL and drove unprecedented levels of popularity and financial growth. Over Collins’ tenure, the NHL grew from a $2B to a $4B industry, with national businesses averaging 18% annual revenue growth and 28% annual operating profit growth, while the league was recognized as Sports League of the Year twice by Sports Business Journal. His accomplishments included a $2.2B media rights deal with NBC, a $5.2B landmark rights agreement with Rogers, a groundbreaking $1B digital media rights partnership with MLB Advanced Media, and the creation of the Winter Classic. Prior to joining NHL, Collins was a senior executive with the National Football League for 15 years before being appointed CEO and President of the Cleveland Browns for the 2004-06 seasons.
GUNS N' ROSES
Following the group’s 1985 formation, Guns N’ Roses injected unbridled, unrivalled, and unstoppable attitude into the burgeoning Los Angeles rock scene. The spirit went on to captivate the entire world with the release of their 1987 debut Appetite for Destruction–the best-selling U.S. debut ever, moving 30 million copies globally. In 1991, the seven-time platinum Use Your Illusion I and Use Your Illusion II occupied the top two spots of the Billboard Top 200 upon release. Over the course of the past decade, Guns N’ Roses have performed sold out shows and headlined festivals worldwide following the critically acclaimed release of 2008’s RIAA platinum-certified Chinese Democracy. Six studio albums later, Guns N’ Roses are one of the most important and influential acts in music history and continue to set the benchmark for live performances connecting with millions of fans across the globe. Since reuniting in 2016, Guns N’ Roses has gone on to sell over 5 million tickets worldwide on the Not In This Lifetime Tour. Guns N’ Roses’ are Axl Rose (vocals, piano), Duff McKagan (bass), Slash (lead guitar), Dizzy Reed (keyboard), Richard Fortus (rhythm guitar), Frank Ferrer (drums), and Melissa Reese (keyboard).
Maroon 5 stands out as not only one of pop music’s most enduring artists, but also one of the 21st century’s biggest acts. To date, the universally renowned Los Angeles band have achieved three GRAMMY® Awards and sold over 56 million albums, 328 million singles worldwide and earned gold and platinum certifications in more than 35 countries.
Maroon 5 just announced dates for their upcoming 2020 U.S. tour. Dates will kick off May 30th, 2020 will mark the biggest U.S. shows of the band’s career. With the group playing iconic venues such as at Wrigley Field, Fenway Park, Citi Field and Banc of California Stadium.
Maroon 5 recently released their latest single, “Memories” which quickly claimed Maroon 5’s 22nd appearance on Billboard Hot 100’s Top 40. The track is currently holding at peak position #4 on Billboard Hot 100 chart, their 12th Top 10 this decade; that includes at least one new song sent into the Top 10 each year since 2011. The track just reached #1 on Billboard Hot AC chart, their 14th #1 which is the most by any act.
GRAMMY® nominated multi-platinum artist, music industry visionary, innovative influencer, mogul, and mega-producer DJ Khaled retains a perennial spot at the top of the global conversation. How many artists have soundtracked a White House Correspondents Dinner grand entrance by President Barack Obama and shared the screen with Academy® Award nominee Ray Liotta? None, other than DJ Khaled...
He managed to do all of this while occupying the top of the charts. Since launching his career two decades ago, he has sold 18 million singles and 5 million albums and generated 3 billion- plus streams. His discography encompasses eight gold singles, five platinum singles, and two double-platinum singles. He landed back-to-back #1 debuts on the Billboard Top 200 with the gold-selling Major Key in 2016 and platinum-certified GRAMMY® Award-nominated Grateful in 2017. The latter boasted the sextuple-platinum Billboard Hot 100 #1 “I’m The One” [feat. Justin Bieber, Quavo, Chance the Rapper, & Lil Wayne] and quadruple-platinum “Wild Thoughts” [feat. Rihanna & Bryson Tiller]. His twelfth full-length album, Father of Asahd [We The Best Music Group/Epic Records], would be the “#1 Most-Streamed Record” upon release in 2019, achieve a gold certification from the RIAA, and mark his third straight Top 2 debut on the Billboard Top 200. He also runs We The Best Music Group, stands out as a New York Times bestselling author, and served as a judge on Fox’s top-rated 2018 smash The Four. Plus, Bono welcomed him as the first social media ambassador for Project Red and Get Schooledenlisted him as its national spokesperson.
Raised in Charlotte, North Carolina as Jonathan Kirk, DaBaby started rapping in December 2014. By January 2015, he had premiered his debut mixtape NonFiction(released under the name Baby Jesus), and garnered local attention and over 10,000 streams in the first 48 hours — despite no promotion beyond his Instagram account. DaBaby continued to earn buzz with mixtapes like 2015’s So Disrespectful and 2016’s God’s Work: Resurrected, which includes a feature from Louisiana rapper Boosie Badazz. DaBaby’s past releases also include “21”, which has racked up over 20 million views on YouTube to date. Most recently, the rapper was named as part of the 2019 XXL Freshman Class and as a performer for the Inaugural JMBLYA Arkansas hip-hop festival. He was also included on the No. 1-debuting album, Revenge of the Dreamers III and has collaborated with several prominent musicians including Offset, Lil Baby and Rich the Kid. Baby on Baby, was released with Interscope Records in March 2019 and peaked at #7 on the Billboard 200 with a Gold certification. Baby on Baby was #1 for five weeks on Urban radio and received critical acclaim and coverage from the likes of Pitchfork, Rolling Stone, and more. The lead single, “Suge” also peaked at #7 on the Billboard Hot 100 and was certified double platinum with tracks "Goin Baby” and "Baby Sitter" (featuring Offset) certified gold. His debut album, KIRK, was released in September and immediately shot to number one of the Billbaord 200 album chart. The album features the singles, “INTRO,” which debuted at 13 on HOT 100 and the charting singles, “Vibez” and “BOP.” Baby was recently nominated for two GRAMMYS for Best Rap Song and Best Rap Performance in addition to performing on the BET Hip Hop awards and gracing the cover of Billboard’s Hip Hop and R&B Power issue.
- Associated Press (lineup announce)
- Associated Press (Maroon 5)
- Billboard (Top Events)
- Billboard (photo roundup)
- Brooklyn Vegan
- Bro Bible
- CBS Sports (photo roundup)
- Consequence of Sound
- E! News (photo roundup)
- Entertainment Tonight
- Fox Business (photo roundup)
- Fox News (Top Events)
- Miami Herald
- Miami New Times (Top Events)
- New York Post (Top Events)
- New York Times
- Page Six (photo roundup)
- PEOPLE (photo roundup)
- Rolling Stone
- Rolling Stone (Maroon 5)
- Rolling Stone (Guns N' Roses)
- SPIN (Guns N' Roses)
- TheWrap (Top Events)
- Thrillist (Top Events)
- USA Today
- USA Today (photo roundup)
- Washington Post
- Adweek (Twitter Livestream)
- Associated Press
- Associated Press (Bruno Mars)
- Atlanta Journal-Constitution (Lil Jon)
- Billboard (2019 EA Sports Bowl: Watch)
- CBS Sports (2019 Super Bowl Parties)
- E! Online (Super Bowl Star Sightings)
- ET Online
- ET Online (Photo Gallery)
- MSN Sports
- New York Biz Journals
- NY Daily News
- Pollstar (Inside Bud Light Super Bowl Music Fest)
- Pollstar (Post-festival recap)
- Rolling Stone
- The Hollywood Reporter
- The Hollywood Reporter (Events And Parties)
- The New York Times (Super Bowl Week)
- The New York Times
- The Undefeated (Super Bowl Hot Spots)
- The Wrap (EA Sports Bowl)
- Yahoo! Sports