Bud Light Super Bowl Music Fest
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About On Location Experiences
On Location Experiences is a leader in premium, experiential, hospitality business, establishing a new industry standard to serve iconic rights holders with extensive experience in ticketing, curated hospitality, live event production and travel management in the worlds of sports and entertainment. On Location is a partner to over 150 rights holders including the NFL, NCAA, the PGA of America and the United States Tennis Association, and provides unrivaled official access for both corporate clients and fans looking for immersive experiences at marquee events including the Super Bowl, Pro Bowl, NFL Draft, NCAA Final Four, PGA of America events, numerous College Football Bowl Games and the Tennis Majors.
On Location through CID Entertainment & Future Beat also partners with numerous artists and music festivals across genres, including Imagine Dragons, Metallica, Luke Bryan’s Crash My Playa, Electric Daisy Carnival, Migos, Post Malone, Iron Maiden and J.Cole.
On Location is the executive producer of Super Bowl Music Fest, an annual music festival leading up to Super Bowl, featuring some of the biggest names in music. Created in 2018, Super Bowl Music Fest redefines Super Bowl weekend and the role of music at one of the biggest sporting events in the world.
For more information about On Location Experiences, please visit onlocationexp.com.
John Collins, Chief Executive Officer, On Location Experiences
John Collins joined On Location Experiences in December 2015 as Chief Executive Officer. Collins has overseen the company’s expansion from a $35M, four-person, single event entity (formerly NFL On Location) to one now boasting over $600M in annual revenues across 150 sports rights holder partnerships and 300 artist and music tour relationships. OLE currently has 550 employees across 7 offices. Collins has fueled OLE’s rapid growth through acquisitions and deep strategic partnership that have positioned On Location Experiences as the leading direct to consumer experiential content provider creating proprietary fan experiences around the biggest sports and music events. Collins came to On Location Experiences from the National Hockey League, where he served as Chief Operating Officer for nine seasons. He was the architect of a brand and business strategy that helped transform the NHL and drove unprecedented levels of popularity and financial growth. Over Collins’ tenure, the NHL grew from a $2B to a $4B industry, with national businesses averaging 18% annual revenue growth and 28% annual operating profit growth, while the league was recognized as Sports League of the Year twice by Sports Business Journal. His accomplishments included a $2.2B media rights deal with NBC, a $5.2B landmark rights agreement with Rogers, a groundbreaking $1B digital media rights partnership with MLB Advanced Media, and the creation of the Winter Classic. Prior to joining NHL, Collins was a senior executive with the National Football League for 15 years before being appointed CEO and President of the Cleveland Browns for the 2004-06 seasons.
Halsey has amassed more than 31 billion combined global streams to date, including more than 12.5 billion U.S. streams, and sold nearly 17 million adjusted album units worldwide. Her latest album, If I Can’t Have Love, I Want Power, was released in August of 2021 and was produced by Trent Reznor. It follows the release of Manic, which debuted at No. 1 on Billboard’s Top Current Albums chart. It was the first album of 2020 to be certified Platinum in the U.S. and attained Platinum certification in numerous other countries also. Halsey continues to push creative boundaries, exerting an influence and impact beyond music. Her first book, I Would Leave Me If I Could: A Collection of Poetry, debuted on The New York Times Best Sellers list last November. Named as one of TIME's 100 Most Influential People of 2020, they have won over 20 awards, including an AMA, MTV VMA, GLAAD Award, the Songwriters Hall of Fame’s Hal David Starlight Award and a CMT Music Award. Halsey recently introduced about-face, a multi-dimensional makeup line for made for everyone. Halsey continues to speak up for important causes such as disenfranchised youth, women’s rights, mental health and the LGBTQ community.
MACHINE GUN KELLY
Machine Gun Kelly, born Colson Baker, is a multi-hyphenate talent with an impressive career that started in Cleveland and has made him a globally known star in both music and film. A multi-award winning musician he recently won a 2021 MTV Video Music Award winner for Best Alternative for “my ex’s best friend” and in 2020 for “bloody valentine.” Machine Gun Kelly’s fifth studio album Tickets To My Downfall was released on September 25, 2020 and debuted at #1 on the Billboard 200. The certified platinum album was the first rock album of 2020 to take the top spot and amassed over half a billion streams in under a week. As of October 2021, the album remains the biggest rock album of 2021 according to MRC Data. “bloody valentine” and “my ex’s best friend” both hit #1 on the Alternative charts and have both been certified Platinum. “forget me too” featuring Halsey was certified Gold. Other accolades for Machine Gun Kelly and Tickets To My Downfall include a 2021 Billboard Award for "Top Rock Album,” a 2021 Billboard Award for “Top Rock Artist" and an iHeart Radio Award for “Alternative Rock Album of the Year.” He was also nominated for a 2020 MTV Europe Music Award (EMA) for Best Alternative. MGK’s next album born with horns is expected early 2022, and the first single off the project, “papercuts” just debuted with an electric video from acclaimed director Cole Bennett.
A three-time GRAMMY® Award winner, Gwen Stefani has achieved global success as a songwriter, performer, charismatic front woman of No Doubt, and as a multi-platinum solo artist. Throughout it all, Stefani has remained a trend-setting music and fashion icon with an impressive array of honors – four MTV Video Music Awards, two Billboard Awards, an American Music Award, a Brit Award. To date, she’s sold more than 60 million units worldwide, including her four-times platinum debut solo album Love. Angel. Music. Baby. – that delivered the hit singles “Rich Girl,” “What You Waiting For?” and the Pharrell Williams produced No. 1 hit “Hollaback Girl.” Her sophomore album, The Sweet Escape, featured the Billboard Hot 100 top 10 single “Wind It Up” and the unforgettable anthem “The Sweet Escape.” Her latest album, This Is What the Truth Feels Like, debuted at No. 1 on the Billboard Top 200 album chart. The critically praised album includes her powerful No. 1 single “Used To Love You.” In 2020, Stefani had two No. 1 hits on Billboard's Hot Country Songs chart with husband Blake Shelton, “Nobody But You” and “Happy Anywhere.” She also spent five seasons as a coach on the Emmy®-winning NBC series The Voice. One of pop culture’s most magnetic style icons, Stefani is one of the first artists to brilliantly merge music stardom into a series of global lifestyle brands including her fashion-forward clothing line, L.A.M.B., sister label Harajuku Lovers and her eyewear line gx by Gwen Stefani. Stefani continues to make giving back a focus in her life having donated a portion of ticket sales of her Las Vegas headlining residency, “Gwen Stefani – Just A Girl,” to Cure 4 The Kids Foundation, a nonprofit organization that provides medical treatment to children facing a number of life-threatening conditions.
Blake Shelton continues to add to his superstar status with the deluxe version of his new album Body Language, due December 3. The album features four new tracks, including his current single “Come Back As A Country Boy.” Body Language Deluxe features his Platinum-selling 28th country radio chart-topper, “Happy Anywhere” (featuring Gwen Stefani). Prior to “Happy Anywhere” Shelton celebrated a 2x Platinum, multi-week No. 1 with “Nobody But You,” which has now surpassed 280 million streams. The single made its TV debut on the 62nd GRAMMY Awards, where Shelton was also nominated for Best Country Solo Performance for his hit “God’s Country.” The 4x Platinum smash earned the 2019 CMA Award and 2020 ACM Award for Single of the Year. As his award wins approach the hundreds, Shelton remains a force in the industry with ACM (5), AMA (3), CMA (10), CMT (11) and People’s Choice Awards (6), among many others. He recently wrapped his headlining “Friends and Heroes 2021” tour with Lindsay Ell and special appearances by Martina McBride, Tracy Byrd and Trace Adkins. As a coach for the Emmy Award-winning television show The Voice, Shelton is an eight-time champion, most recently with his contestant Cam Anthony. The Grand Ole Opry member also remains focused on his Ole Red partnership with Ryman Hospitality, with locations currently in Tishomingo, Nashville, Gatlinburg and Orlando. A noted humanitarian, Shelton has helped raise millions of dollars for children’s hospitals, disaster relief organizations, food banks and more in his home state of Oklahoma and throughout the entire country. For more information, please visit www.BlakeShelton.com and follow @BlakeShelton.
Capitol Nashville’s Mickey Guyton “raises the rafters and distills emotion with impeccable clarity. Her high notes thrill, her nuance in storytelling captivates. A star for our times claims her place” (NPR). Guyton recently released her critically acclaimed debut album Remember Her Name which was hailed by the Associated Press as “a powerful and personal debut” and Slate as a “scorching reclamation of a genre.” Mickey co-wrote 15 of the 16 songs on the album and describes Remember Her Name as “a culmination of the last ten years of my life in Nashville. All those years ago, I set out to create music that would make people feel self-empowered, loved, and comfortable with being themselves and this album holds true to all of that. I hope everyone who listens finds something that connects and speaks to them.” Mickey made history as the first Black female solo artist to earn a GRAMMY nomination in a country category (Best Country Solo Performance) for “Black Like Me” which she performed as part of the awards ceremony. “Black Like Me” was named one of the Top 10 all-genre songs of 2020 by NPR, Billboard and Associated Press. She also co-hosted the 56th Academy of Country Music Awards on CBS along with Keith Urban and she was recently named CMT’s Breakout Artist of the Year. Mickey and her music have been featured on the cover of Billboard and profiled in The New Yorker, The New York Times and Rolling Stone. Over the last year she has been featured in American Songwriter, BBC News, CBS This Morning, Ebony, Elle, Ellen, Entertainment Weekly, Essence, HITS, The Kelly Clarkson Show, Late Show with Stephen Colbert, Los Angeles Times, New York Magazine’s Vulture, PEOPLE, Pollstar, Today Show, The Tonight Show Starring Jimmy Fallon, USA Today, Variety, VIBE, The View, Vogue, Washington Post and many more.
Berkley-formed, five-time Grammy Award-winning rock band Green Day is one of the world’s best-selling bands of all time, with more than 70 million records sold worldwide and 10 billion cumulative audio/visual streams. Their breakout album Dookie, which sold over 10 million and achieved diamond status, is widely credited with popularizing and reviving mainstream interest in punk rock, catapulting a career-long run of #1 hit singles. Green Day’s release of rock opera American Idiot captured the nation’s attention, selling more than 7 million copies in the U.S. alone, taking home the Grammy Award for Best Rock Album and led to a critically acclaimed stage adaptation on Broadway. Released on February 7, 2020, Green Day’s thirteenth studio album Father Of All... (Reprise/Warner Records) debuted at #1 on Billboard’s Album Sales Chart and #1 in both the U.K. and Australia. Pitchfork declared, “Green Day’s most fetching and youthful songs in ages. The trio sounds reinvigorated, more like hungry newcomers staking their claim.”
Miley Cyrus is one of the most influential artists in pop culture with about 130 million Instagram followers. She has six #1 albums including her 2013 GRAMMY-nominated album Bangerz, which is also certified 3x platinum in the U.S. In addition, she has had an impressive five sold-out world tours throughout her career. In November 2020, Miley dropped her highly anticipated seventh studio album, Plastic Hearts. The critically acclaimed album debuted at #1 on Billboard’s Top Rock Albums chart, and is her sixth #1 album. The album, which features collaborations with Billy Idol, Joan Jett and Dua Lipa, gives Miley the most top 10 album debuts on the chart for female artists this century. Tracks on Plastic Hearts have been streamed cumulatively over 1 billion times worldwide. In 2021 Miley joined The Kid Laroi on a remix of his song “Without You”. The remix debuted at #1 on Billboard’s Rock Chart. Miley also released a stunning rendition of “Nothing Else Matters” for Metallica’s The Metallica Blacklist Album. She currently has a partnership with NBC’s Peacock, with her first effort being her Pride Special and is a spokesperson for Gucci.
- LA Daily News
- LA Times
- St. Louis Post-Dispatch
- Time Out LA
- Associated Press (lineup announce)
- Billboard (Top Events)
- CBS Sports (photo roundup)
- Entertainment Tonight
- Fox Business (Top Events)
- Fox News (Top Events)
- Miami Herald
- Miami New Times (Top Events)
- Associated Press (Bruno Mars)
- New York Post (Top Events)
- New York Times
- Page Six (photo roundup)
- PEOPLE (photo roundup)
- Rolling Stone
- TheWrap (Top Events)
- Thrillist (Top Events)
- USA Today
- Washington Post
- CBS Sports (2019 Super Bowl Parties)
- E! Online (Super Bowl Star Sightings)
- ET Online
- Pollstar (Inside Bud Light Super Bowl Music Fest)
- Pollstar (Post-festival recap)
- Rolling Stone
- The New York Times