On the new podcast The Economics of Everyday Things, Zachary Crockett examines the hidden side of the things that most people overlook each day. Crockett has reported on business and technology for 10 years, with a longstanding interest in exploring the extraordinary in the ordinary. Most recently, Crockett created and wrote The Hustle’s Sunday newsletter, where he broke down the economics of things like rare aquarium fish and all-you-can-eat buffets. He also served as the anchor host of The Hustle Daily Show podcast. Prior to that, he was a reporter at Vox and a staff writer at Priceonomics. He has co-authored two books, optioned numerous stories for film and television, and — in the distant past — played guitar in a swamp rock band. He lives in the San Francisco Bay Area.