Artist Growth Evolves into Music Industry’s Most Advanced All-Encompassing Artist Management Platform for Live Touring | Shore Fire Media

Artist GrowthClient Information

13 June, 2018Print

Artist Growth Evolves into Music Industry's Most Advanced All-Encompassing Artist Management Platform for Live Touring

Artist Teams at Universal Music Group, Red Light Management, Maverick, Vector Management and more adopt the cloud-based live touring software

Partnership with Pinnacle Financial Partners fuels 2018 growth


Nashville, TN -- Artist Growth, the industry's leading artist management application, has evolved into music's most advanced live touring platform. Since its inception in 2012, AG has grown from a tour-managing tool to an all-encompassing platform that can be used by business managers, production managers, labels, promoters, agents, publicists, travel agents, drivers and the musicians themselves -- all at the same time. From arena-level acts with 200+ team members to small indie developing acts and growing mid-level bands, AG can be used to make touring more effective and easier than ever.

Team members can now organize everything from events calendars, day sheets, travel, deal info, tasks, tour merchandise, sales, tickets, finances and reports. AG uses a customizable, point-and-click interface that works on desktop and mobile (Android and iOS), and, unlike other programs, AG is a truly cloud-based system in which anyone on a team can be logged in at the same time and give updates in real-time.

Recent milestones include:
-Record label Universal Music Group adopting AG

-Executives and managers at Top management companies including Red Light Management, Vector Management and Maverick now using AG to keep track of tours and streamline communication

-A new strategic partnership and equity investment with Pinnacle Financial Partners aiming to bring a new model of financial services to touring entertainers

-Tracking more than $2.5 billion in tour revenue and nearly $700 million in expenses, with total event guarantees tracked at around $1.7 billion

Watch how ACM Entertainer of the Year Jason Aldean's team uses Artist Growth:

A testimonial from Make Wake Management's Chris Kappy, Luke Combs' manager, on how Artist Growth helps his team with his day-to-day activities:


More information and additional partnership updates will be announced in the coming weeks. For more information, please visit

At the heart of AG is its co-founder and current Chief Strategy and Product Officer Matt Urmy. A Nashville native and former touring musician who Rolling Stone Country listed as one of 10 country artists to watch in 2017, Matt also has a MFA in creative writing with a focus on poetry and worked for years in clinical data-research. His diverse background, practical experience and understanding of what working musicians need to know day-to-day plays into how AG has become the go-to tool for industry leaders.

Artist Growth on the web:

For more information, contact Rebecca Shapiro or Jaclyn D. Carter at Shore Fire Media, (718) 522-7171.