Banner Year for Silver Lake’s Rockabye Baby! Series | Shore Fire Media

Rockabye Baby!Client Information

7 December, 2017Print

Banner Year for Silver Lake's Rockabye Baby! Series

With over 80 releases to date, Rockabye Baby wraps up another successful year of transforming adult-favorite tunes into kid-friendly lullabies. Entering its second decade, Rockabye Baby produced seven more lullaby renditions for its genre-spanning roster, adding Beyoncé and music from 'Hamilton' to its repertoire. 2017 also marked a milestone for Rockabye Baby, with two single artist releases debuting on the Billboard Kid Albums chart.

 

This year, Rockabye Baby releases amassed praise from Billboard, Entertainment Weekly, NPR Music, HuffPost, Family Circle, Music Connection, Pitchfork, Washington Post, and more.

 

Here's what happened in 2017:

- Rockabye Baby released Lullaby Renditions of Beyoncé, Hamilton (two EPs and a full-length CD), The Doors, Justin Timberlake, Smokey Robinson, and Bruno Mars.

- CMH started the year in serendipitous fashion with the release of 'Lullaby Renditions of Beyoncé' amidst the pop star's iconic Instagram pregnancy announcement.

- Rockabye Baby released lullaby versions of the Tony-award winning musical 'Hamilton" to high praise from fans and critics alike, leading to a follow-up EP later in the year, covering a total of 15 songs over two EPs. Both releases were collected on a single CD at the end of the year.

- For Record Store Day 2017, Rockabye Baby released a vinyl version of 'Lullaby Renditions of The Doors' which debuted at No. 25 on the Billboard Kid Albums chart.

- 'Lullaby Renditions of Justin Timberlake' peaked on the Billboard Kid Albums chart at No. 7.

Read more about Rockabye Baby co-creator and CMH Creative Director Lisa Roth on Music Connection and Girlboss, who call her a "mastermind": http://www.musicconnection.com/exec-lisa-roth-rockabye-baby/ and https://www.girlboss.com/girlboss/shortlisted-lisa-roth

Listen to an on-air interview with Roth on the origins of Rockabye Baby on KPCC's 'The Frame': https://www.scpr.org/programs/the-frame/2017/11/08/60095/how-rockabye-baby-transforms-metallica-and-black-s/

"fully realized and deftly orchestrated"

- NPR All Songs Considered

"Infants drift off to calming, twinkly soothe music, parents get to preserve some version of their pre-Honda Odyssey selves, Pitchfork gets to post the planet's most huggable LCD Soundsystem cover, and everyone goes to sleep happy."

- The Washington Post

"...going to be your baby's jam"

- Romper

"instantly familiar to parents [...] yet still peaceful enough to send the little ones drifting blissfully into unconsciousness."

- Ultimate Classic Rock

About Rockabye Baby:

Rockabye Baby has taken the sounds of Beyoncé, Kanye West, Adele, Metallica, Taylor Swift, blink 182, and more, and turned them into catchy, popular lullabies. Rockabye Baby has sold over 1.6 million CDs and over 1.8 million digital track downloads, while garnering over 130 million streams.

For more information please contact Rebecca Shapiro (rshapiro@shorefire.com), Josh Page (jpage@shorefire.com), or Allen Nguyen (anguyen@shorefire.com) at Shore Fire Media, (718) 522-7171