Bokksu Announces Retail Expansion Into Giant Food Stores With Exclusive Japan Crate Box

Exclusive Japan Crate x Giant Food surprise box

Friday, May 31 - Bokksu, one of the world’s leading authentic Japanese snacks and gifts companies, has announced their continued expansion into retail with Giant Food, the leading greater Washington, D.C. regional grocery chain. The region’s largest supermarket will offer a special mystery Japan Crate snack box only available in stores at Giant Food. The surprise special mystery box will be available starting June 1 in all Giant Food’s 164 stores throughout Virginia, Maryland Delaware, and Washington D.C. “We are excited to partner with Bokksu to bring this special mystery Japan Crate to our customers,” said Matt Novosel, Director of DSD & Specialty at Giant Food. “This special mystery box provides our customers with the opportunity to experience authentic Japanese snacks and drinks from their local grocery store.”

In 2023, Bokksu announced their acquisition of Japan Crate, a pop culture-inspired Japanese candy, snacks, and drinks start-up. The deal unites two companies that have pioneered a unique and growing sector of food and culture and, as a combined business, makes Bokksu the largest business of its kind in the world. This acquisition has enabled Bokksu’s rapid expansion into retail, with immediate access to national retail partners with over 5,000 locations—including outlets like World Market, Hot Topic and more.

Bridging cultures through Japanese snacks has been a goal for Bokksu since its launch in 2016. Beginning with its signature monthly subscription Bokksu Snack Box, the company expanded with Bokksu Boutique, offering a la carte snacks as well as specialty and luxury Japan exclusive goods. Themed snack offerings celebrate Japanese holidays and prefectures/regions, providing a unique way to learn, taste, and experience Japan and its vibrant culture from your home.

Last year also saw Bokksu launch a successful partnership with Japanese company Sanrio, creator of the renowned brand Hello Kitty, to create the world’s first Hello Kitty and Friends Snack Box Subscription (Modern Retail Awards Best Brand Collaboration finalist). This bi-monthly subscription to super-cute Hello Kitty and Friends boxes offers tasty snacks and exclusive collectibles, each themed around different Hello Kitty characters.

Bokksu sources Japanese snacks from centuries-old family makers, providing cultural sustainability through its work with more than 100 makers since 2016. Among the many artisans are Senbei Lab (offering a range of flavored rice crackers), Honma Anpan (creator of sweet red bean treats), and Akai Ribon (a patisserie that bakes with local Japanese flavors and ingredients). Through brick and mortar and online shopping, Bokksu is connecting American and global consumers to unique Japanese snacks and gifts that otherwise have been exclusive to Japan for centuries.

As cultural traditions, techniques and flavors become more accessible all over the world, there is a responsibility, one that is at the core of Bokksu’s mission. It is important to share these Japanese goods in their most authentic form, while supporting the original makers. As Bokksu continues to expand horizons across the globe, so do the reaches of Japanese culture, and those who have sustained it.

ABOUT BOKKSU

Bokksu delivers authentic Japanese food and gift products to customers around the world. Founded by Danny Taing in 2015, the New York and Tokyo-based DTC company partners with traditional small family snack makers throughout Japan to share their craft with over 100 countries via its snack subscription service, curated market of premium home goods, and online Asian grocery store. By providing Japan’s traditional makers with a platform to share their goods with a global audience, Bokksu is helping to support, preserve, and promote their craft, while making it easier for the rest of the world to discover, buy, and love authentic Japanese goods. Bokksu is a proudly LGBTQ+ and AAPI-owned company. In 2023 Bokksu was a finalist in Modern Retail Awards Best Brand Collaboration for their successful partnership with Sanrio (Hello Kitty), and made the Inc. Regional’s List as one of the Northeast’s Fastest-Growing Companies of 2023.

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