July 31, 2019 — Today, Bon Iver premiere mini-documentary Bon Iver: Autumn on WePresent, the editorial arm of WeTransfer. The film provides insight into the production of Bon Iver's upcoming 2019 tour and sheds light on the evolution of Bon Iver from a solo artist into a creative collective over the last ten years. Ahead of the release of their new album i,i (out August 30th on Jagjaguwar) and the band's arena tour later this year, Bon Iver: Autumn - directed by Andrew Swant - focuses on the impact this growth has had on the band's stage production.
Throughout the film, Justin Vernon and members of Bon Iver discuss maintaining the intimacy of their live shows inside the biggest rooms they've ever played. Introducing an installation of light-tracking mirrors and a sound design that envelops the audience within the music, the scale of these performances has been built to match both the expanse and closeness of i,i.
Watch Bon Iver: Autumn here: https://we.tl/boniverautumn
"Any time an artist the caliber of Bon Iver is willing to pull back the curtain and share some insight into the creative process, it's a huge privilege that we wanted to be involved in however possible. Justin and his team crafted a beautiful, insightful piece around taking the intimacy of a live show and continuing to grow that at scale. We're always excited about the opportunity to partner and explore unique creative communities and this was another amazing opportunity to do just that." - Jamal Dauda, Head of Music at WeTransfer.
Throughout 2019, WePresent has continued to bolster relationships within the music industry, sharing unexpected stories of creativity. Other high profile WeTransfer collaborations include projects with Solange and FKA twigs.
i,i is Bon Iver's most expansive, joyful and generous album to date. If For Emma, Forever Ago was the crisp, heart-strung isolation of a northern winter; Bon Iver the rise and whirr of burgeoning spring; and 22, A Million, a blistering, "crazy energy" summer record, i,i completes the cycle: a fall record; Autumn-colored and ruminative. The autumn of Bon Iver is a celebration of self-acceptance and gratitude, bolstered by community and delivering the bounty of infinite American music.
The sales and accolades are well-known – multiple Gold albums, multiple Grammys, chart-topping collaborations and festival headlines. But even more significantly, with each release Bon Iver quietly shifts the state of modern music. From the boundaries of folk, to the rules of autotune, to production work for others, Bon Iver's fingerprint finds its way across the mainstream every time. Vernon has always been a master collaborator, and on i,i that desire becomes maximal, with guests ranging from Moses Sumney and Bruce Hornsby to Wye Oak's Jenn Wasner and the Brooklyn Youth Chorus. Here, the music - and band, and themes, and creative space - are bigger than ever.
WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (2.5 million MUV) to inspire ideas, mobile app 'Collect by WeTransfer', quick slide-making tool Paste®, immersive sketching app Paper®, and the original web platform with 50 million monthly users and over a billion files sent each month.