Bud Light Super Bowl Music Fest Returns With The Biggest Names In Music | Shore Fire Media

Bud Light Super Bowl Music FestClient Information

5 December, 2019Print

Bud Light Super Bowl Music Fest Returns With The Biggest Names In Music

Guns N’ Roses, Maroon 5, DJ Khaled and Friends, DaBaby and more to the City of Miami, FL 

            On Location Experiences and Bud Light Return for Second Year with Three Day Music Fest Leading up to Super Bowl LIV at AmericanAirlines Arena In Miami, FL


Tickets to the General Public Will Go On Sale Monday, December 9th at 10:00 AM ET via SuperBowlMusicFest.com and Ticketmaster.com


On Location Experiences (“On Location” or “OLE”), the official hospitality partner of the National Football League (“NFL” or “The League”), and Bud Light, the official beer sponsor of the NFL, today announces the return of the Bud Light Super Bowl Music Fest. Celebrating its second year, the three-night festival will give football fans and the entire city of Miami an opportunity to enjoy the artists they love starting Thursday, January 30th through Saturday, February 1st at Miami’s vibrant waterfront venue AmericanAirlines Arena. On Friday Night, the Bud Light Super Bowl Music Fest will feature Guns N’ Roses. Saturday’s Super Bowl Eve concert lineup will feature Maroon 5 and special guest.

EA SPORTS BOWL will once again serve as the unofficial kickoff to the biggest weekend in the NFL season Thursday night with a Welcome to Miami Showcase that features some of the biggest names in hip-hop including DaBaby and headlined by DJ Khaled and friends. More of the hottest acts in music set to perform at EA SPORTS BOWL will be announced in the coming weeks. 

In 2019, the Bud Light Super Bowl Music Fest redefined the role of music at one of the biggest sporting events in the world with unforgettable performances from all-star acts Bruno Mars, Cardi B., Post Malone, Aerosmith, Ludacris, Ciara, Migos, T.I., Lil Jon, Young Jeezy and more. Throughout the course of three nights, over 41,000 music and NFL fans filled State Farm Arena in Atlanta, GA and over 4.7 million fans streamed the shows on Twitter. The Bruno Mars and Cardi B. concert was the highest-grossing evening in State Farm Arena's 20-year history. The New York Times raved, “Atlanta Is Throwing Its Own Extended Super Bowl Halftime Show” and People Magazine declared the fest “Super Bowl dominance.”

“After a tremendously successful launch last year, we are thrilled to bring the Bud Light Super Bowl Music Fest back for its second year and to the city of Miami. The Music Fest is a revolutionary event that allows more fans, both of music and the NFL, to participate in Super Bowl events, while also offering activation opportunities for sponsors and a unique entertainment space for corporate clients,” said John Collins, CEO of On Location Experiences. “None of this would be possible without the support of our fantastic partners at Anheuser-Busch, EA SPORTS and AmericanAirlines Arena. We look forward to kicking off another Super Bowl weekend and providing all fans with an exceptional Super Bowl experience.”

“We were so happy to bring an event like Bud Light Super Bowl Music Fest to the city of Atlanta last year and are looking forward to bringing another incredible show to Miami this year,” said Shana Barry, Director of Experiential, Bud Light. “Super Bowl Music Fest allows us to bring two of our brand’s biggest passion points - sports and music together in the same place. We are thrilled to bring another set of A-list artists for an even bigger show this year.”

“EA SPORTS has a reputation for hosting one of the most anticipated events of Super Bowl Week, and we’re excited to be partnering with the Bud Light Super Bowl Music Fest for the second time,” said Josh Rabenovets, Sr. Director of Global Brand Management at EA SPORTS. “Thursday promises to be an unforgettable night for fans in Miami with Miami-local DJ Khaled, DaBaby and more stars taking the stage to celebrate one of the greatest weekends in sports.”

“As we culminate our 100th season, we’re proud to continue to build upon our partnership with On Location Experiences through the Bud Light Super Bowl Music Fest. This energetic series of concerts will further add to our already exciting week, and will give our fans another opportunity to experience the power and energy of the Super Bowl,” says Peter O’Reilly, Executive Vice President, Club Business and League Events, National Football League.”

In addition to top-level talent spanning a multitude of genres, the festival will feature celebrity and athlete appearances. An array of premium seating offerings, including suites and club packages, will be available also featuring options for premium hospitality. For updates, visit superbowlmusicfest.com.

The Bud Light Super Bowl Music Fest is executive-produced by On Location Experiences and SYNERGY Productions, LLC with production support from Live Nation Urban.




Thursday, January 30 - EA SPORTS BOWL featuring DJ Khaled and Friends, DaBaby, and more

Friday January 31 - Guns N’ Roses

Saturday, February 1 - Maroon 5




Instagram: instagram.com/sbmusicfest

Facebook: facebook.com/SBMusicFest

Twitter: twitter.com/SBMusicFest

Hashtag: #SBMusicFest, #EASPORTSBOWL


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Following the group’s 1985 formation, Guns N’ Roses injected unbridled, unrivalled, and unstoppable attitude into the burgeoning Los Angeles rock scene. The spirit went on to captivate the entire world with the release of their 1987 debut Appetite for Destruction–the best-selling U.S. debut ever, moving 30 million copies globally. In 1991, the seven-time platinum Use Your Illusion I and Use Your Illusion II occupied the top two spots of the Billboard Top 200 upon release. Over the course of the past decade, Guns N’ Roses have performed sold out shows and headlined festivals worldwide following the critically acclaimed release of 2008’s RIAA platinum-certified Chinese Democracy. Six studio albums later, Guns N’ Roses are one of the most important and influential acts in music history and continue to set the benchmark for live performances connecting with millions of fans across the globe. Since reuniting in 2016, Guns N’ Roses has gone on to sell over 5 million tickets worldwide on the Not In This Lifetime Tour. Guns N’ Roses’ are Axl Rose (vocals, piano), Duff McKagan (bass), Slash (lead guitar), Dizzy Reed (keyboard), Richard Fortus (rhythm guitar), Frank Ferrer (drums), and Melissa Reese (keyboard).  



Maroon 5 stands out as not only one of pop music’s most enduring artists, but also one of the 21st century’s biggest acts. To date, the universally renowned Los Angeles band have achieved three GRAMMY® Awards and sold over 56 million albums, 328 million singles worldwide and earned gold and platinum certifications in more than 35 countries. 

Maroon 5 just announced dates for their upcoming 2020 U.S. tour. Dates will kick off May 30th, 2020 will mark the biggest U.S. shows of the band’s career. With the group playing iconic venues such as at Wrigley Field, Fenway Park, Citi Field and Banc of California Stadium. 

Maroon 5 recently released their latest single, “Memories” which quickly claimed Maroon 5’s 22nd appearance on Billboard Hot 100’s Top 40. The track is currently holding at peak position #4 on Billboard Hot 100 chart, their 12th Top 10 this decade; that includes at least one new song sent into the Top 10 each year since 2011. The track just reached #1 on Billboard Hot AC chart, their 14th #1 which is the most by any act. 



GRAMMY® nominated multi-platinum artist, music industry visionary, innovative influencer, mogul, and mega-producer DJ Khaled retains a perennial spot at the top of the global conversation. How many artists have soundtracked a White House Correspondents Dinner grand entrance by President Barack Obama and shared the screen with Academy® Award nominee Ray Liotta? None, other than DJ Khaled...

He managed to do all of this while occupying the top of the charts. Since launching his career two decades ago, he has sold 18 million singles and 5 million albums and generated 3 billion- plus streams. His discography encompasses eight gold singles, five platinum singles, and two double-platinum singles. He landed back-to-back #1 debuts on the Billboard Top 200 with the gold-selling Major Key in 2016 and platinum-certified GRAMMY® Award-nominated Grateful in 2017. The latter boasted the sextuple-platinum Billboard Hot 100 #1 “I’m The One” [feat. Justin Bieber, Quavo, Chance the Rapper, & Lil Wayne] and quadruple-platinum “Wild Thoughts” [feat. Rihanna & Bryson Tiller]. His twelfth full-length album, Father of Asahd [We The Best Music Group/Epic Records], would be the “#1 Most-Streamed Record” upon release in 2019, achieve a gold certification from the RIAA, and mark his third straight Top 2 debut on the Billboard Top 200. He also runs We The Best Music Group, stands out as a New York Times bestselling author, and served as a judge on Fox’s top-rated 2018 smash The Four. Plus, Bono welcomed him as the first social media ambassador for Project Red and Get Schooledenlisted him as its national spokesperson.



Raised in Charlotte, North Carolina as Jonathan Kirk, DaBaby started rapping in December 2014. By January 2015, he had premiered his debut mixtape NonFiction(released under the name Baby Jesus), and garnered local attention and over 10,000 streams in the first 48 hours — despite no promotion beyond his Instagram account. DaBaby continued to earn buzz with mixtapes like 2015’s So Disrespectful and 2016’s God’s WorkResurrected, which includes a feature from Louisiana rapper Boosie Badazz. DaBaby’s past releases also include “21”, which has racked up over 20 million views on YouTube to date. Most recently, the rapper was named as part of the 2019 XXL Freshman Class and as a performer for the Inaugural JMBLYA Arkansas hip-hop festival. He was also included on the No. 1-debuting album, Revenge of the Dreamers III and has collaborated with several prominent musicians including Offset, Lil Baby and Rich the Kid. Baby on Baby, was released with Interscope Records in March 2019 and peaked at #7 on the Billboard 200 with a Gold certification. Baby on Baby was #1 for five weeks on Urban radio and received critical acclaim and coverage from the likes of PitchforkRolling Stone, and more. The lead single, “Suge” also peaked at #7 on the Billboard Hot 100 and was certified double platinum with tracks "Goin Baby” and "Baby Sitter" (featuring Offset) certified gold. His debut album, KIRK, was released in September and immediately shot to number one of the Billbaord 200 album chart. The album features the singles, “INTRO,” which debuted at 13 on HOT 100 and the charting singles, “Vibez” and “BOP.” Baby was recently nominated for two GRAMMYS for Best Rap Song and Best Rap Performance in addition to performing on the BET Hip Hop awards and gracing the cover of Billboard’s Hip Hop and R&B Power issue.



On Location Experiences is a leader in premium, experiential, hospitality business, establishing a new industry standard to serve iconic rights holders with extensive experience in ticketing, curated hospitality, live event production and travel management in the worlds of sports and entertainment. On Location is a partner to over 150 rights holders including the NFL, NCAA, the PGA of America and the United States Tennis Association, and provides unrivaled official access for both corporate clients and fans looking for immersive experiences at marquee events including the Super Bowl, Pro Bowl, NFL Draft, NCAA Final Four, PGA of America events, numerous College Football Bowl Games and the Tennis Majors. 

On Location through CID Entertainment & Future Beat also partners with numerous artists and music festivals across genres, including Imagine Dragons, Metallica, Luke Bryan’s Crash My Playa, Electric Daisy Carnival, Migos, Post Malone, Iron Maiden and J.Cole. 

On Location is the executive producer of Super Bowl Music Fest, an annual music festival leading up to Super Bowl, featuring some of the biggest names in music. Created in 2018, Super Bowl Music Fest redefines Super Bowl weekend and the role of music at one of the biggest sporting events in the world.

On Location's operations include: Anthony TravelCID EntertainmentFuture BeatKreate IncPrimeSport, and Steve Furgal's International Tennis Tours.

On Location Experiences is a privately held company, owned by RedBird Capital Partners, Bruin Sports Capital, 32 Equity and the Carlyle Group. For more information about On Location Experiences, please visit onlocationexp.com.



Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit BudLight.com.



Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.In fiscal year 2019, EA posted GAAP net revenue of $4.95 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and Plants vs. Zombies™. More information about EA is available at ea.com/news.



AmericanAirlines Arena is a state-of-the-art, multi-purpose facility and South Florida’s pre-eminent sports and entertainment venue. The Arena’s unique architecture, dynamic design and waterfront setting serve to “wow” our visitors. Since its opening on December 31, 1999, the 19,600-seat AmericanAirlines Arena, home of the three-time NBA Champion Miami HEAT, has proudly hosted megastars such as Marc Anthony, Drake, Ozuna, Jennifer Lopez, Romeo Santos, The Killers, Bad Bunny, Sam Smith, Travis Scott, J Balvin, Maluma, to name a few. In addition, AmericanAirlines Arena has also played host to several live televised events including the 2004 and 2005 MTV Video Music Awards, the prestigious Latin Grammy Awards and four NBA Finals, each placing Miami in the international spotlight. In 2015, AmericanAirlines Arena was awarded LEED Gold Recertification by the United States Green Building Council—the first sports and entertainment facility in the world to achieve the prestigious designation and has maintained its position as the #1 Arena in Florida for the fourth consecutive year, has claimed the #11 spot in the United States, and has placed #22 in the world according to Pollstar’s 2018 year-end rankings of the world’s top arenas. The Arena is located on the waterfront in the thriving arts and entertainment district in downtown Miami. For more information, please visit AAArena.com.

For more information on the Bud Light Super Bowl Music Fest, please contact:

Rebecca Shapiro | Shore Fire Media | sbmf@shorefire.com | 718.522.7171

Kerri Brusca | Shore Fire Media | sbmf@shorefire.com | 718.522.7171

Jaclyn D. Carter | Shore Fire Media | sbmf@shorefire.com | 615.280.5330