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On Location and Bud Light Return for Third Year with Three-Day Music Fest at the STAPLES Center Before Super Bowl LVI in Los Angeles, CA
Tickets for the General Public Are On Sale November 18 at 10AM ET / 7AM PT via SuperBowlMusicFest.com and Ticketmaster.com
On Location, the official hospitality partner of the National Football League (“NFL” or “The League”), and Bud Light, the official beer sponsor of the NFL, today announces the return of the Bud Light Super Bowl Music Fest. Celebrating its third year, the three-night festival gives football fans and the entire city of Los Angeles an opportunity to connect with the music they love from Thursday, February 10th through Saturday, February 12th at the STAPLES Center in downtown LA.
Thursday night kicks off with the incredible performances from both Halsey and Machine Gun Kelly as headliners for the night. On Friday Night, the Bud Light Super Bowl Music Fest features the dynamic Blake Shelton and Gwen Stefani with Mickey Guyton. Saturday’s Super Bowl Eve concert lineup brings a power line up to the stage, with Green Day and Miley Cyrus.
In 2019 and 2020, the Bud Light Super Bowl Music Fest redefined the role of music at one of the biggest sporting events in the world with unforgettable cross-genre performances from all-star acts. The three-day entertainment spectacular has featured unique and never-before-paired line-ups with artists including Bruno Mars and Cardi B.; Post Malone and Aerosmith; Maroon 5, and Dan + Shay with a surprise performance from Demi Lovato; Ludacris, Ciara, Migos, T.I., Lil Jon, and Young Jeezy; DJ Khaled & Friends Meek Mill, and Megan Thee Stallion; as well as a special night with Guns N’ Roses and special guest Snoop Dogg.
Over 75,000 music and NFL fans attended the festivals in 2019 at the State Farm Arena in Atlanta, GA and in 2020 at the American Airlines Arena in Miami, FL. The Bruno Mars and Cardi B. concert in 2019 was the highest-grossing event in State Farm Arena's 20-year history. The New York Times called the Bud Light Super Bowl Music Fest the “Extended Super Bowl Halftime Show” in 2019 and declared the fest an “Epic Bash” in 2020. People Magazine declared the event has “Super Bowl dominance” and Billboard raved about the “All-star lineup.”
“Los Angeles is the epicenter of sports and entertainment, and we’re thrilled to host this incredible festival for a celebration of everything the city represents,” said On Location President, Paul Caine. “This unforgettable staple of Super Bowl weekend anchors an exciting slate of On Location experiences.”
“We’re absolutely thrilled that our Bud Light Super Bowl Music Fest is returning to bring passionate music and football fans' never seen before performances,” said Lane Joyce, Director of Experiential Marketing for Bud Light. “With this year's festival taking place in the iconic Staples Center, we’re excited about the line-up of musicians we have brought together across various genres, and can’t wait to bring people in Los Angeles even more fun to what is already set to be a big weekend.”
“STAPLES Center and L.A. LIVE are incredibly excited and honored to host three amazing nights of music as part of Super Bowl Music Fest,” Lee Zeidman, President, STAPLES Center, Microsoft Theater and L.A. LIVE. “We look forward to welcoming music and football fans to downtown as part of Super Bowl week in Los Angeles.”
“Bud Light Super Bowl Music Fest has quickly become one of the most anticipated fan events of the week. Three nights of incredible talent at an amazing venue in Los Angeles as the Super Bowl returns to the city for the first time in nearly 30 years will make this year’s music fest the most exciting ever,” said NFL EVP of Club Business & Events, Peter O’Reilly.
In addition to top-level music talent spanning a range of genres, the festival features surprise appearances by celebrities and athletes. An array of premium seating is available, including suite and club packages plus options for premium hospitality.
The Bud Light Super Bowl Music Fest continues to redefine and expand the experience of music at one of the biggest sporting events in the world. For more information, please check out @SBMusicFest or visit superbowlmusicfest.com.
The Bud Light Super Bowl Music Fest is executive-produced by On Location and SYNERGY Productions, LLC.
On Location is the official hospitality partner of the NFL. For more details on tickets and packages to the Super Bowl visit onlocationexp.com/nfl/super-bowl-tickets.
Please be aware that certain COVID-19 rules may be in place in order to attend the Bud Light Super Bowl Music Fest which may include, but not be limited to, masking, proof of vaccination or negative COVID-19 test. Please be sure to monitor local, county, state & federal health guidelines as well as NFL and venue policies & procedures for updates regarding any rules that may be in place. For the latest STAPLES Center Covid-19 rules, please visit STAPLESCENTER.COM/SAFE.
BUD LIGHT SUPER BOWL MUSIC FEST SCHEDULE
Thursday, February 10 - Halsey and Machine Gun Kelly
Friday February 11 - Blake Shelton and Gwen Stefani with Mickey Guyton
Saturday, February 12 - Green Day and Miley Cyrus
SOCIAL MEDIA LINKS / HASHTAGS:
Website: superbowlmusicfest.com
Instagram: instagram.com/sbmusicfest
Facebook: facebook.com/SBMusicFest
Twitter: twitter.com/SBMusicFest
Hashtag: #SBMusicFest
Press Page: shorefire.com/roster/super-bowl-music-fest
Media Credential Application
ABOUT THE PERFORMERS
HALSEY
Halsey has amassed more than 31 billion combined global streams to date, including more than 12.5 billion U.S. streams, and sold nearly 17 million adjusted album units worldwide. Her latest album, If I Can’t Have Love, I Want Power, was released in August of 2021 and was produced by Trent Reznor. It follows the release of Manic, which debuted at No. 1 on Billboard’s Top Current Albums chart. It was the first album of 2020 to be certified Platinum in the U.S. and attained Platinum certification in numerous other countries also. Halsey continues to push creative boundaries, exerting an influence and impact beyond music. Her first book, I Would Leave Me If I Could: A Collection of Poetry, debuted on The New York Times Best Sellers list last November. Named as one of TIME's 100 Most Influential People of 2020, they have won over 20 awards, including an AMA, MTV VMA, GLAAD Award, the Songwriters Hall of Fame’s Hal David Starlight Award and a CMT Music Award. Halsey recently introduced about-face, a multi-dimensional makeup line for made for everyone. Halsey continues to speak up for important causes such as disenfranchised youth, women’s rights, mental health and the LGBTQ community.
MACHINE GUN KELLY
Machine Gun Kelly, born Colson Baker, is a multi-hyphenate talent with an impressive career that started in Cleveland and has made him a globally known star in both music and film. A multi-award winning musician he recently won a 2021 MTV Video Music Award winner for Best Alternative for “my ex’s best friend” and in 2020 for “bloody valentine.” Machine Gun Kelly’s fifth studio album Tickets To My Downfall was released on September 25, 2020 and debuted at #1 on the Billboard 200. The certified platinum album was the first rock album of 2020 to take the top spot and amassed over half a billion streams in under a week. As of October 2021, the album remains the biggest rock album of 2021 according to MRC Data. “bloody valentine” and “my ex’s best friend” both hit #1 on the Alternative charts and have both been certified Platinum. “forget me too” featuring Halsey was certified Gold. Other accolades for Machine Gun Kelly and Tickets To My Downfall include a 2021 Billboard Award for "Top Rock Album,” a 2021 Billboard Award for “Top Rock Artist" and an iHeart Radio Award for “Alternative Rock Album of the Year.” He was also nominated for a 2020 MTV Europe Music Award (EMA) for Best Alternative. MGK’s next album born with horns is expected early 2022, and the first single off the project, “papercuts” just debuted with an electric video from acclaimed director Cole Bennett.
GWEN STEFANI
A three-time GRAMMY® Award winner, Gwen Stefani has achieved global success as a songwriter, performer, charismatic front woman of No Doubt, and as a multi-platinum solo artist. Throughout it all, Stefani has remained a trend-setting music and fashion icon with an impressive array of honors – four MTV Video Music Awards, two Billboard Awards, an American Music Award, a Brit Award. To date, she’s sold more than 60 million units worldwide, including her four-times platinum debut solo album Love. Angel. Music. Baby. – that delivered the hit singles “Rich Girl,” “What You Waiting For?” and the Pharrell Williams produced No. 1 hit “Hollaback Girl.” Her sophomore album, The Sweet Escape, featured the Billboard Hot 100 top 10 single “Wind It Up” and the unforgettable anthem “The Sweet Escape.” Her latest album, This Is What the Truth Feels Like, debuted at No. 1 on the Billboard Top 200 album chart. The critically praised album includes her powerful No. 1 single “Used To Love You.” In 2020, Stefani had two No. 1 hits on Billboard's Hot Country Songs chart with husband Blake Shelton, “Nobody But You” and “Happy Anywhere.” She also spent five seasons as a coach on the Emmy®-winning NBC series The Voice. One of pop culture’s most magnetic style icons, Stefani is one of the first artists to brilliantly merge music stardom into a series of global lifestyle brands including her fashion-forward clothing line, L.A.M.B., sister label Harajuku Lovers and her eyewear line gx by Gwen Stefani. Stefani continues to make giving back a focus in her life having donated a portion of ticket sales of her Las Vegas headlining residency, “Gwen Stefani – Just A Girl,” to Cure 4 The Kids Foundation, a nonprofit organization that provides medical treatment to children facing a number of life-threatening conditions.
BLAKE SHELTON
Blake Shelton continues to add to his superstar status with the deluxe version of his new album Body Language, due December 3. The album features four new tracks, including his current single “Come Back As A Country Boy.” Body Language Deluxe features his Platinum-selling 28th country radio chart-topper, “Happy Anywhere” (featuring Gwen Stefani). Prior to “Happy Anywhere” Shelton celebrated a 2x Platinum, multi-week No. 1 with “Nobody But You,” which has now surpassed 280 million streams. The single made its TV debut on the 62nd GRAMMY Awards, where Shelton was also nominated for Best Country Solo Performance for his hit “God’s Country.” The 4x Platinum smash earned the 2019 CMA Award and 2020 ACM Award for Single of the Year. As his award wins approach the hundreds, Shelton remains a force in the industry with ACM (5), AMA (3), CMA (10), CMT (11) and People’s Choice Awards (6), among many others. He recently wrapped his headlining “Friends and Heroes 2021” tour with Lindsay Ell and special appearances by Martina McBride, Tracy Byrd and Trace Adkins. As a coach for the Emmy Award-winning television show The Voice, Shelton is an eight-time champion, most recently with his contestant Cam Anthony. The Grand Ole Opry member also remains focused on his Ole Red partnership with Ryman Hospitality, with locations currently in Tishomingo, Nashville, Gatlinburg and Orlando. A noted humanitarian, Shelton has helped raise millions of dollars for children’s hospitals, disaster relief organizations, food banks and more in his home state of Oklahoma and throughout the entire country. For more information, please visit www.BlakeShelton.com and follow @BlakeShelton.
MICKEY GUYTON
Capitol Nashville’s Mickey Guyton “raises the rafters and distills emotion with impeccable clarity. Her high notes thrill, her nuance in storytelling captivates. A star for our times claims her place” (NPR). Guyton recently released her critically acclaimed debut album Remember Her Name which was hailed by the Associated Press as “a powerful and personal debut” and Slate as a “scorching reclamation of a genre.” Mickey co-wrote 15 of the 16 songs on the album and describes Remember Her Name as “a culmination of the last ten years of my life in Nashville. All those years ago, I set out to create music that would make people feel self-empowered, loved, and comfortable with being themselves and this album holds true to all of that. I hope everyone who listens finds something that connects and speaks to them.” Mickey made history as the first Black female solo artist to earn a GRAMMY nomination in a country category (Best Country Solo Performance) for “Black Like Me” which she performed as part of the awards ceremony. “Black Like Me” was named one of the Top 10 all-genre songs of 2020 by NPR, Billboard and Associated Press. She also co-hosted the 56th Academy of Country Music Awards on CBS along with Keith Urban and she was recently named CMT’s Breakout Artist of the Year. Mickey and her music have been featured on the cover of Billboard and profiled in The New Yorker, The New York Times and Rolling Stone. Over the last year she has been featured in American Songwriter, BBC News, CBS This Morning, Ebony, Elle, Ellen, Entertainment Weekly, Essence, HITS, The Kelly Clarkson Show, Late Show with Stephen Colbert, Los Angeles Times, New York Magazine’s Vulture, PEOPLE, Pollstar, Today Show, The Tonight Show Starring Jimmy Fallon, USA Today, Variety, VIBE, The View, Vogue, Washington Post and many more.
GREEN DAY
Berkley-formed, five-time Grammy Award-winning rock band Green Day is one of the world’s best-selling bands of all time, with more than 70 million records sold worldwide and 10 billion cumulative audio/visual streams. Their breakout album Dookie, which sold over 10 million and achieved diamond status, is widely credited with popularizing and reviving mainstream interest in punk rock, catapulting a career-long run of #1 hit singles. Green Day’s release of rock opera American Idiot captured the nation’s attention, selling more than 7 million copies in the U.S. alone, taking home the Grammy Award for Best Rock Album and led to a critically acclaimed stage adaptation on Broadway. Released on February 7, 2020, Green Day’s thirteenth studio album Father Of All... (Reprise/Warner Records) debuted at #1 on Billboard’s Album Sales Chart and #1 in both the U.K. and Australia. Pitchfork declared, “Green Day’s most fetching and youthful songs in ages. The trio sounds reinvigorated, more like hungry newcomers staking their claim.”
MILEY CYRUS
Miley Cyrus is one of the most influential artists in pop culture with about 130 million Instagram followers. She has six #1 albums including her 2013 GRAMMY-nominated album Bangerz, which is also certified 3x platinum in the U.S. In addition, she has had an impressive five sold-out world tours throughout her career. In November 2020, Miley dropped her highly anticipated seventh studio album, Plastic Hearts. The critically acclaimed album debuted at #1 on Billboard’s Top Rock Albums chart, and is her sixth #1 album. The album, which features collaborations with Billy Idol, Joan Jett and Dua Lipa, gives Miley the most top 10 album debuts on the chart for female artists this century. Tracks on Plastic Hearts have been streamed cumulatively over 1 billion times worldwide. In 2021 Miley joined The Kid Laroi on a remix of his song “Without You”. The remix debuted at #1 on Billboard’s Rock Chart. Miley also released a stunning rendition of “Nothing Else Matters” for Metallica’s The Metallica Blacklist Album. She currently has a partnership with NBC’s Peacock, with her first effort being her Pride Special and is a spokesperson for Gucci.
ABOUT ON LOCATION
On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivalled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, Super Bowl, NCAA Final Four, New York Fashion Week and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, as well as numerous musical artists and festivals, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of Endeavor, a global entertainment, sports and content company.
ABOUT BUD LIGHT
The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.
About Crypto.com Arena
Since its November 1999 Grand Opening, the AEG owned, and operated Crypto.com Arena has set industry standards for world-class sports and entertainment events and an unrivaled commitment to delivering to its fans best-in-class quality of service and a guest experience second to none. As the home of four professional sports franchises – the NBA’s Los Angeles Lakers and LA Clippers, the NHL’s LA Kings and the WNBA’s Los Angeles Sparks – the downtown Los Angeles arena has proven to be a home court advantage for the local teams who have earned nine championships since moving to the L.A. LIVE adjacent venue. For more than 23 years, the iconic sports and entertainment showplace has continued to distinguish itself as the host of numerous major, high-profile events of national and international distinction including the 2004, 2011 & 2018 NBA All-Star Games, 2002 & 2017 NHL All-Star Games, 2000 Democratic National Convention, 2009 World Figure Skating Championships and 20 of the last 22 GRAMMY Awards shows. Crypto.com Arena has also been marked with performances and special events that brought international stature to the award-winning venue including concerts starring Taylor Swift, Beyoncé, Prince, U2, Paul McCartney, Garth Brooks, Usher, Jay-Z, Kanye West, Keith Urban, Roger Waters, Britney Spears, Katy Perry, Ed Sheeran, Kendrick Lamar, Michael Bublé, Carrie Underwood and Justin Timberlake, as well as world championship boxing, family shows and special events.
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