Bud Light Super Bowl Music Fest Celebrates  Second Year With Entertainment From Music’s Biggest Names

Fans enjoyed three days filled with special performances by 

Guns N’ Roses, Maroon 5, Snoop Dogg, Dan + Shay, DJ Khaled & Friends, Meek Mill, DaBaby, Megan Thee Stallion, and more 

EA SPORTS BOWL Opened the Biggest Weekend of the NFL Season

MIAMI, FL -- On Location Experiences, the official hospitality partner of the National Football League, and Bud Light, the official beer sponsor of the NFL, wrapped the second annual Bud Light Super Bowl Music Fest. Kicking off Super Bowl LIV weekend, the three-day entertainment spectacular at the American Airlines Arena boasted performances from music’s top-tier acts ranging in genres from established performers Guns N’ Roses, Maroon 5, Snoop Dogg, DJ Khaled & Friends, and to fast-rising newcomers Meek Mill, DaBaby, Megan Thee Stallion and Dan + Shay.

“We had such a blast in Atlanta last year during the first Bud Light Super Bowl Music Fest, but knew we needed to really bring it for the second year in Miami,” says Shana Barry, Director of Experiential for Bud Light. “This year’s line-up has a little bit of something for everyone from hip-hop to classic rock to pop music, all to be enjoyed over a cold Bud Light or our new Bud Light Seltzer.”

“This year’s Bud Light Super Bowl Music Fest brought a dynamic collection of artists together in Miami to celebrate one of sports’ greatest events and round-out an incredible week-long entertainment experience,” says Paul Caine, President, On Location Experiences.

The Bud Light Super Bowl Music Fest continues to redefine the role and experience of music at one of the biggest sporting events in the world. For more information, please check out BLSBMF.com or @SBMusicFest.

Please find photos and video assets from the Bud Light Super Bowl music Fest HERE: 

Don’t forgot to check out Bud Light’s Super Bowl commercial entitled #postystore featuring long-time brand friend and partner Post Malone. Click the link for BTS imagery and more! Asset link here: webcargo.net/l/0kFm1cCpuW/

Highlights of each evening of the Bud Light Super Bowl Music Fest follow:

THURSDAY

Electronic Arts Inc.’s “EA SPORTS BOWL” brought “Miami’s home-court advantage as local DJ Khaled surprised fans with an all-star lineup” (Associated Press). Khaled shared the stage with friends including Rick Ross, Lil Wayne, Migos, Ludacris, 2 Chainz, Ball Greezy, Yo Gotti, Fabolous, Trick Daddy and Trina. Opening acts included Megan Thee Stallion, DaBaby and Meek Mill who invited several guests on stage including Yella Beezy, Gunna and Tory Lanez. There were also tributes to Kobe Bryant and late rapper Nipsey Hussle throughout the evening and a special unveil of the Madden NFL 20 Super Bowl LIV prediction by Peyton and Eli Manning. 

Read more at Associated Press: 

Rick Ross, Lil Wayne Join DJ Khaled at Miami EA Sports Bowl

FRIDAY

The Super Friday show featured a rare three hour performance from headliners Guns N’ Roses, their first show of 2020. The set with classic-lineup members Slash, McKagan and Rose included “You’re Crazy” with Slash for the first time since 1993 and a dedication of “Knockin’ on Heaven’s Door” to Kobe Bryant. Snoop Dogg opened the show and invited surprise guest Pharell on stage for a few songs.

Read more at Rolling Stone: 

Watch Guns N’ Roses Dedicate ‘Knockin’ on Heaven’s Door’ to Kobe Bryant

SATURDAY

Bud Light Super Bowl Eve show featured rousing performances by Maroon 5 and Dan + Shay both performing in the round. Demi Lovato joined Dan + Shay on stage for a surprise guest performance on their ballad “Speechless.” “Maroon 5 rocked through a series of hits during a high-energy, 90-minute set” (Associated Press). Adam Levine also paid tribute to the late Kobe Bryant when he opened the encore set with an emotional rendition of “Memories.” 

Read more at Associated Press: 

Adam Levine relieved halftime show stress is behind Maroon 5

The Bud Light Super Bowl Music Fest is executive-produced by On Location Experiences and SYNERGY Productions, LLC with production support from Live Nation Urban. Public relations for the Bud Light Super Bowl Music Fest is handled by Shore Fire Media. Bud Light is the official title sponsor for the fest and official sponsor of the NFL.

The Bud Light Super Bowl Music Fest highlights were featured in a one hour television special on FOX.



SOCIAL MEDIA LINKS / HASHTAGS

Website: superbowlmusicfest.com

Instagram: instagram.com/sbmusicfest

Facebook: facebook.com/SBMusicFest

Twitter: twitter.com/SBMusicFest

Hashtag: #SBMusicFest, #EASPORTSBOWL

ABOUT BUD LIGHT

Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit BudLight.com.

ABOUT ELECTRONIC ARTS

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.In fiscal year 2019, EA posted GAAP net revenue of $4.95 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and Plants vs. Zombies™. More information about EA is available at ea.com/news.

ABOUT ON LOCATION EXPERIENCES

On Location Experiences is a leader in premium, experiential, hospitality business, establishing a new industry standard to serve iconic rights holders with extensive experience in ticketing, curated hospitality, live event production, and travel management in the worlds of sports and entertainment. On Location is a partner to over 150 rights holders including the NFL, NCAA, the PGA of America and the United States Tennis Association, and provides unrivaled official access for both corporate clients and fans looking for immersive experiences at marquee events including the Super Bowl, Pro Bowl, NFL Draft, NCAA Final Four, PGA of America events, numerous College Football Bowl Games and the Tennis Majors. 

On Location through CID Entertainment & Future Beat also partners with numerous artists and music festivals across genres, including Imagine Dragons, Metallica, Luke Bryan’s Crash My Playa, Electric Daisy Carnival, Migos, Post Malone, Iron Maiden and J.Cole.

On Location is the executive producer of Super Bowl Music Fest, an annual music festival leading up to Super Bowl, featuring some of the biggest names in music. Created in 2018, Super Bowl Music Fest redefines Super Bowl weekend and the role of music at one of the biggest sporting events in the world.

On Location's operations include: Anthony Travel, CID Entertainment, Future Beat, Kreate Inc, PrimeSport, and Steve Furgal's International Tennis Tours.

For more information about On Location Experiences, please visit onlocationexp.com.

ABOUT AMERICANAIRLINES ARENA

AmericanAirlines Arena is a state-of-the-art, multi-purpose facility and South Florida’s pre-eminent sports and entertainment venue. The Arena’s unique architecture, dynamic design and waterfront setting serve to “wow” our visitors. Since its opening on December 31, 1999, the 19,600-seat AmericanAirlines Arena, home of the three-time NBA Champion Miami HEAT, has proudly hosted megastars such as Marc Anthony, Drake, Ozuna, Jennifer Lopez, Romeo Santos, The Killers, Bad Bunny, Sam Smith, Travis Scott, J Balvin, Maluma, to name a few. In addition, AmericanAirlines Arena has also played host to several live televised events including the 2004 and 2005 MTV Video Music Awards, the prestigious Latin Grammy Awards and four NBA Finals, each placing Miami in the international spotlight. In 2015, AmericanAirlines Arena was awarded LEED Gold Recertification by the United States Green Building Council—the first sports and entertainment facility in the world to achieve the prestigious designation. The venue has maintained its position as the #1 Arena in Florida for the fourth consecutive year, has claimed the #11 spot in the United States, and has placed #22 in the world according to Pollstar’s 2018 year-end rankings of the world’s top arenas. The Arena is located on the waterfront in the thriving arts and entertainment district in downtown Miami. For more information, please visit AAArena.com.