Multi Latin Grammy® And Grammy® Winner Carlos Vives Donates His Latest Book, Cumbiana: Relatos De Un Mundo Perdido, To Schools Supported By The Latin Grammy Cultural Foundation®

Multi Latin GRAMMY® and GRAMMY® winner, Carlos Vives took part in a virtual event, speaking with more than 75 students from schools across the U.S., Mexico and Puerto Rico about his latest book, Cumbiana: Relatos De Un Mundo Perdido. During the event, Vives talked about the origins of cumbia, described his experiences writing the book, and officially presented it to the schools.

In the book, Vives traces the origins of cumbia through a magical journey that interweaves the artist’s memories with historical facts. It is a gateway to reconstructing the development of an amphibious nation that combined European and African cultures to find its destiny in the Americas, leaving a historic musical legacy.

The schools participating in the meeting and receiving book donations were Los Angeles High School and Huntington Park High School in Los Angeles; SLAM in Miami, Jovita Idár Elementary (an Acero school) in Chicago; the Escuela Especializada de Bellas Artes in Yauco, Puerto Rico; and Escuela Secundaria 293 Enrique Beltrán in Mexico City.

"We took advantage of the current situation and our wonderful ability to imagine a voyage together to the lost world of Cumbiana,” Vives said.

Vives has been a generous ally of the Latin GRAMMY Cultural Foundation®since it was launched six years ago. In 2018, he joined the organization to create the Carlos Vives Scholarship, which gave Nicolle Horbath, a voice student, the opportunity to complete a bachelor’s degree in Songwriting and Composition at Berklee College of Music in Boston. She was selected by the Latin GRAMMY Cultural Foundation Scholarship Committee from a highly competitive group of hundreds of applicants from across the Americas and the Iberian Peninsula.

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ABOUT CARLOS VIVES:

With more than 20 million albums sold worldwide, iconic Colombian artist Carlos Vives is an ambassador of his country’s and Latin America’s culture and sounds. He was the first Colombian to win a GRAMMY® Award, and has received two GRAMMYs and 15 Latin GRAMMY Awards®. The album “Vives” surpassed 2 billion streams and includes worldwide anthems “La Bicicleta” (with Shakira) and “Robarte Un Beso” (with Sebastián Yatra), which have logged 2.5 billion views on YouTube. In 2019, “Si Me Das Tu Amor” (featuring Wisin) peaked at No. 1 on Billboard’s Latin Rhythm Airplay, charted for 20 consecutive weeks, and received a nomination for Best Tropical Song at Premio Lo Nuestro 2020. Vives continues to support the Tras La Perla initiative, which seeks to improve living standards in Santa Marta, Colombia. He was the first artist who set attendance records at Colombia’s Movistar Arena, selling out four consecutive concerts. In May, he released his 14thstudio album, Cumbiana, and its first single, "No Te Vayas", made it to the Top 10 on Billboard's Tropical Airplay chart. In Cumbiana, featuring artists Ruben Blades, Ziggy Marley, Alejandro Sanz and Jessie Reyez, among others, Vives tells the story of cumbia, up until today. Recently, Vives was recognized with the Hall of Fame at the 2020 Billboard Latin Music Awards for his artistic excellence and great influence in multiple fields, beyond music. In October, he shared an intimate performance on the internationally recognized NPR Tiny Desk Home Concert video series and released his documentary, El Mundo Perdido De Cumbiana, on Amazon Prime Video, allowing his audience to learn about the origins of cumbia.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation was established by The Latin Recording Academy to promote international awareness and appreciation of the significant contributions of Latin music and its makers to the world's culture and to protect its rich musical legacy and heritage. The Foundation's primary charitable focus is to provide scholarships to students interested in Latin music, as well as grants to scholars and organizations worldwide for research and preservation of diverse Latin music genres. Take action in supporting our mission by donating today via our Facebook page. For additional information, please visit us at www.latingrammyculturalfoundation.com. For the latest news and exclusive content, follow us at @latingrammyfdn on Twitter and Instagram, and Latin GRAMMY Cultural Foundation on Facebook.

CARLOS VIVES ON THE WEB:

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