Fly By Jing Lowers Prices Across Major Retailers & FlyByJing.com 

April 15, 2024 - On this Tax Day, Fly By Jing is making their fire flavors more accessible by lowering prices at all major retailers, including Target, Whole Foods, Albertsons Safeway, Sprouts, and FlyByJing.com. Fly By Jing’s best-selling Sichuan Chili Crisp, Chengdu Crunch, and Xtra Spicy Chili Crisp are new at Walmart and only $9.98, the lowest prices ever for these delicious condiments. 

Fly By Jing, creators of the first premium, all-natural Chinese chili sauces, is dedicated to blending deep and complex flavors using only the finest ingredients. In addition to lowering prices, Fly By Jing is embarking on a massive expansion. The brand is launching in over 2,000 Walmart locations nationwide, bringing their 3 bestsellers to more people at the affordable price of $9.98.

This initiative is part of Fly By Jing founder Jing Gao’s goal to introduce Americans to the electric flavors of her home province of Sichuan, China and to dispel modern stereotypes surrounding Chinese cuisine.

“In 2018, we were the first to make a 100% all-natural premium Chinese chili sauce that delivered the deep and complex flavors I know and love. For a small company, this does not come cheap. We’ve worked extremely hard over the last 4 years throughout our supply chain to find efficiencies that have allowed us to significantly reduce our costs, which we are passing right along to our customers.” Jing Gao says. “The prices might be new, but we will always use the most premium, Non-GMO Project Verified ingredients sourced directly from Sichuan, to make the best tasting sauces that are good on literally everything.” 

Gao’s leadership has catapulted Fly By Jing to incredible success. She’s led the company to massive heights with global retailers in Australia and Whole Foods UK, while growing exponentially in the United States. Beyond this, she’s spearheaded collaborations with almost every other “it” brand in food including Shake Shack, Panda Express, Our Place, Sun Noodle, Fishwife, and more. These collaborations contribute to a broader appreciation for diverse culinary traditions and encourage other food companies to prioritize cultural authenticity and representation in their products.

ABOUT FLY BY JING

Fly By Jing is a revolutionary Chinese food company that brings thoughtfully crafted pantry staples to the modern kitchen. The brand is committed to highly charged flavors and100% real ingredients that elevate every meal from ordinary to extraordinary. Their best-selling Sichuan Chili Crisp is a testament to this, offering a symphony of bold, authentic flavors that awaken the palate with every bite. After debuting in 2018 with a record-breaking Kickstarter campaign, Fly By Jing has gone on to pioneer a new category for Asian condiments and make an indelible mark on the culinary landscape of America. As a B Corp certified company, Fly By Jing products are vegan, Non-GMO Project Verified, with no MSG, artificial preservatives, or flavors, providing customers with nothing but the best taste experience. Developed by Jing Gao, a chef, entrepreneur, cookbook author, and renowned expert on Chinese cuisine, the Los Angeles-based company is on a mission to evolve culture through taste, and expand palates and minds. Fly By Jing’s products can be found nationwide at major retailers including Target, Costco, Whole Foods Market, Albertsons Safeway, Sprouts, Wegmans, Shoprite, Harris Teeter and more.

FLY BY JING ON THE WEB:

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FLY BY JING PR CONTACTS

Rebecca Shapiro | rshapiro@shorefire.com

Mikaela Duhs | mduhs@shorefire.com

Becca Bloch | rbloch@shorefire.com