Fred Minnick Brings His Whiskey Expertise To Total Wine & More With“Fred Minnick Picks” Selected From Blind Tastings, Launching Today (3.21) | Shore Fire Media

Press ReleasesFred Minnick Brings His Whiskey Expertise To Total Wine...

Fred MinnickClient Information

21 March, 2022Print

Fred Minnick Brings His Whiskey Expertise To Total Wine & More With“Fred Minnick Picks” Selected From Blind Tastings, Launching Today (3.21)

 

Today (3.21), America's leading bourbon expert Fred Minnick will share his sophisticated palate and spirits expertise with Total Wine & More customers across the country via “Fred Minnick Picks,” which were selected in a blind tasting. 

Customers will be able to learn more about Minnick’s bottle picks via in-store displays and shelf talkers, in addition to watching tasting videos featured on landing pages for select products. Minnick, who is renowned as a top spirits critic around the globe, has made appearances on The TODAY Show, Bravo’s “Top Chef,” Discovery’s“Moonshiners” and more. But these appearances came on the heels of a nearly two decades of spirits journalism, authoring seven books and the founding of the American Spirits Council of Tasters.

With Total Wine & More, Minnick continues helping bourbon lovers discover their next favorite bottle.

“Fred Minnick Picks” will be featured in Total Wine & More stores across the U.S. and online until April 24th. To view Minnick’s thoughtfully selected spirits recommendations, visit totalwine.com/content/trending/fred-minnicks-whiskey-picks.

To stay up to date on all things Fred Minnick, visit fredminnick.com. For more information on Total Wine & More, visit totalwine.com.

 

ABOUT FRED MINNICK:

World-renowned spirits critic, entrepreneur and best-selling author Fred Minnick continuously revives the age-old traditions and cultures of Bourbon and spirits through his media empire which includes the Bourbon Pursuit Podcast, DASH Radio's "Minnick Minute” show and his Hermes Creative Awards Platinum-winning Podcast The Fred Minnick Show (PodcastOne), which features interviews with musicians, athletes and other celebrities including Peyton Manning, Ludacris, Lindsay Ell, Terry Bradshaw, Ashley McBryde and more. Minnick, a Louisville, KY-based father of two, is also an avid music fan. He is a longtime judge on the San Francisco World Spirits Competition and founder of the American Spirits Council of Tasters. He has authored several books best-selling books, including Bourbon Curious; Bourbon; Rum Curious; and Whiskey Women.

 

FRED MINNICK ON THE WEB:

Website

Instagram

Facebook

Twitter

YouTube

 

ABOUT TOTAL WINE & MORE:

Total Wine & More is the nation’s largest independent retailer of fine wine, beer, and spirits with 229 stores in 27 states. Total Wine & More has an extensive selection of over 8,000 wines, 4,000 spirits, and 2,500 beers, all at exceptional prices. Additionally, Total Wine & More is committed to giving back to the local community. In 2021, Total Wine & More contributed over $8 million in monetary and in-kind donations to 13,000+ organizations.

 

###

For more information, please contact:

Rebecca Shapiro | Shore Fire Media | rshapiro@shorefire.com 

Jaclyn D. Carter | Shore Fire Media | jcarter@shorefire.com 

Olivia Del Valle | Shore Fire Media | odelvalle@shorefire.com