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Lyte - the technology platform reimagining e-commerce for live events - has announced a sponsorship initiative with the National Independent Talent Organization (NITO). NITO is a non-profit trade organization, consisting of 1030 live music agents and agencies, managers and management companies, artists and associates, formed at the beginning of the COVID-19 pandemic shutdown, to advocate our representatives in Congress on behalf of its members and the entire live independent music industry. Lyte, a longtime advocate and partner in the independent live music space - from venues, promoters and booking agencies to artist managers and beyond - was formed to create innovative e-commerce solutions that align the needs of all live event stakeholders: talent and their representatives, venues, promoters and fans.
Lyte’s sponsorship will provide financial support for NITO’s many important objectives, all of which benefit the community of workers and performers in the live music space. This relationship also provides an opportunity for NITO member affiliated artists and tours to make use of Lyte’s menu of ticketing solutions, which offer a more robust and fair live event ecosystem.
The Lyte platform confronts a host of issues that plague the live events space: competition amongst fans and with automated scalper “bots” during timed on-sales, fraud, price-gouging and the long-held industry standard of “no refunds” for ticket purchases. Artists use Lyte’s technology to launch tours before the dates and venues are announced and partner with the company to launch festivals and events that leverage Lyte’s reservation waitlist to allocate all tickets and be “sold out” without relying on the broken, traditional on-sale model, and make available a safe and more fair ‘fan to fan’ resale space.
"Lyte has supported the independent music community for some time now. After meeting with CEO Ant Taylor and Chief Strategy Officer Lawrence Peryer it became clear that their involvement in touring projects could be useful and potentially invaluable to us independents. Their interest and concern regarding Artists and their 'fan's experience' is extremely important. To then find that they were not only interested but willing to sponsor NITO was the icing on the cake. During our lengthy interview process, our full Board of Directors came away with a similar feeling, and now they are officially NITO's first sponsor." - NITO Board Secretary Wayne Forte of Entourage Talent Associates
“Lyte is grateful to be able to support NITO and to work with their member community to build a more robust and artist-centered live music ecosystem,” says Lyte’s Chief Commercial Officer Lawrence Peryer. “NITO’s mission is inspiring and like Lyte is focused on making the live events space a place of joy for artists and fans.”
The sponsorship announcement arrives on the heels of tremendous momentum for Lyte, with the 12-month period ending May 31 as its most successful four quarters to date. Lyte is powering 34% of the North American-based festivals on Billboard's just-published Top 50 Festivals of 2022, including Life Is Beautiful, Pitchfork Music Festival, BottleRock, Baja Beach Fest and Coachella. Lyte’s Lawrence Peryer, recently named Chief Commercial Officer, also announced that his Spotlight On podcast will be distributed by Osiris Media and recently recorded a live episode at the National Independent Venue Association’s (NIVA) first conference last month. Season 7 launchedon July 7.
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