Lyte Introduces Beta Of Lyte Concierge, Unveiling Two New Products That Offer Stress-Free Event Ticketing Solutions

Lyte Concierge includes: a fan-forward service for access to hard-to-get tickets + Guest Reservations, a ticketing solution for artist teams to compile their industry guest lists

Lyte -- the reservations technology platform reimagining event ticketing -- continues to transform e-commerce for live events with the launch of Lyte Concierge, a new offering that provides stress-free and time-saving solutions for fans to access hard-to-get tickets to their favorite events and for artist teams to easily manage their guest lists.  

Through Lyte Concierge, fans are given a more convenient approach to ticketing through Lyte’s extensive network of global partners and contacts. Each fan request is met with a personalized response from a dedicated Ticket Concierge who works on their behalf to secure the best available tickets for events worldwide. Lyte Concierge is another fan alternative to competing with scalpers, automated bots and online “waiting rooms.” Headed by Lyte’s Director of Concierge Services, Cynthia Parsons – who was recently honored as one of Pollstar’s 2022 Women of Live– the beta service is designed to create a stress-free and enjoyable ticket buying experience for the fan, something that fans desire to experience in the live events industry. Visit concierge.lyte.com to learn more.

Underneath the Lyte Concierge umbrella, Lyte also offers Guest Reservations, a B2B solution for Lyte’s industry partners. Similar to Lyte’s fan-forward initiatives, artist teams and event producers can implement Lyte’s Guest Reservations to accommodate friends, family and other VIPs in a stress-free way. The addition of Guest Reservations to Lyte’s suite of offerings further illustrates how Lyte is revolutionizing the artist touring experience. Guest Reservations confidentially manages individual event holds on behalf of the artist or tour, alleviating the responsibility from the road and/or management team personnel. Participating acts can now use the proprietary reservation platform to place exclusive holds and process requests for their internal VIPs with unprecedented flexibility. Jackson Browne is an early adopter of Guest Reservations for his current James Taylor and his All-Star Band with very special guest Jackson Browne and An Evening With Jackson Browne tours.

"There are many ways to purchase a ticket today, and Lyte's goal with all of our products is to help fill every seat,” says Director of Concierge Services Cynthia Parsons. “Lyte Concierge provides yet another avenue for a more personalized ticket buying experience and a trusted source that fans can rely upon. Guest Reservations is also designed to personalize the experience and help alleviate the time it takes for an artist tour or event to manage and process their guest lists. Every guest is special and treated as such on behalf of the artist and event."

Lyte is off to a fast start in 2022, with new partnerships with top entities including VERZUZ, J. Cole’s Dreamville, and Willie Nelson’s Luck Reunion, in addition to powering long-term clients such as Coachella, Bottlerock, Big Ears, and more. This follows Lyte’s record-breaking 2021, which started with nearly $40 million in Series B fundraising, and ended with Lyte working with more than 50 festivals in the last six months alone, including Pitchfork Music Festival, Life Is Beautiful, Rolling Loud, Comic Con and Newport Folk Festival. Stay tuned for forthcoming partnerships that will continue to show fresh and meaningful ways that artists and events can use Lyte’s technology to ticket smarter.