Lyte -- the reservations technology platform reimagining ecommerce for live events -- has partnered with the BeachLife Festival to help give fans a safe and simple way to access official passes for this year’s sold-out event. This year’s festival -- set for Sept. 10-Sept. 12 at the Redondo Beach Marina featuring Jane’s Addiction, Cage The Elephant, Counting Crows, Fitz and the Tantrums, Ziggy & Stephen Marley, Ben Harper & the Innocent Criminals and more -- has implemented Lyte’s technology to confront the secondary market and make it simple for fans to return their tickets if their plans change.  

Fans looking to sell or purchase a sold-out ticket can use Lyte’s BeachLife Festival portal. Fans can return their tickets with the simple click of a button. Fans that are looking for tickets can also request them using Lyte’s reservations system. More info here: beachlife.lyte.com/2070253

"BeachLife is very excited to partner with Lyte this year!” says Alesha West, BeachLife Ticketing Manager. “It's great that fans have a ticket exchange system that they can trust!" 

"We are so excited to partner with BeachLife to help fans safely request and return tickets when plans change!” says Brooke Contreras, Lyte Client Services & Field Operations Manager. “More fans are able to experience the magic of BeachLife and have needed flexibility leading up to the event."

Lyte’s technology has delivered millions of dollars in savings by enabling fans to reserve, return and exchange tickets through its proprietary risk-free reservations system that top live entertainment brands are also now using to confront the uncertainty created by the pandemic. While many industries faltered or completely shut down last year, Lyte sprinted into the uncertainty, eventually landing their CEO Ant Taylor on Rolling Stone’s Future 25 list, as one of the talented and forward-thinking execs in the field. 

In the return to live events, Lyte has been a driving force in industry recuperation. Lyte is working with some of the nation’s top venues and touring acts, including 9:30 Club, The Anthem, Levon Helm Studios, Merriweather Post Pavilion, The Caverns, The Mint Talent Group, Jackson Browne, in addition to a number of 2021 festivals including Life Is Beautiful, Under The Big Sky, Pitchfork and Riot in Chicago, Newport Folk Festival, Baja Beach Fest, Levitation and more. 

About Lyte:

Lyte is a reservations technology platform that has reimagined event ticketing for artists, venues and fans. In an industry where the standard is “no refunds,” and concert-goers have to compete with robots and brokers for the tickets they want, Lyte's mission is to fill every seat with real tickets at fair prices and make the entire experience delightful and simple. 

Lyte’s technology has delivered millions of dollars in savings by enabling fans to reserve, return and exchange tickets through its proprietary risk-free reservations system that top live entertainment brands are also now using to confront the uncertainty created by the pandemic. Lyte’s industry-friendly solutions have been utilized by festivals, major tours with the likes of Mumford & Sons and Wilco, and recently featured in Rolling Stone and Billboard.