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Lyte — the reservations technology platform that is transforming e-commerce for live events - has partnered with Willie Nelson’s famous Luck Reunion festival to host a ticket exchange for fans to their sold out event on March 17 in Luck, TX. This year, Luck Reunion’s flagship event is celebrating 10 years at Willie Nelson’s ranch, and — alongside Nelson — the lineup features Allison Russell, Adia Victoria, Charley Crockett, Japanese Breakfast, Night Moves, Weyes Blood (solo) and more.
For the past decade Luck Reunion has been one of the hottest tickets in town during the week of SXSW in March, hosting thousands of fans and a host of great artists. More fans will get access to tickets than ever before with Lyte’s Official Fan-to-Fan Exchange.
For Luck Reunion fans, Lyte provides a safe and simple way to access official passes to this year’s sold-out festival and the opportunity to return them if their plans change. Lyte is also launching their Private Exchange tool to support peer-to-peer ticket transactions. This enables fans to transfer their ticket to a friend instead of returning it, or being driven to a third party.
In addition to their online exchange, Lyte will also be on the ground at Luck Reunion, helping fans with extra tickets return them and also purchase tickets if they don't have them. Access Lyte’s Official Fan-to-Fan Exchange here: luckpresents.lyte.com/3700602
“Lyte is honored to partner with Luck Reunion to offer fans a safe and effective way to exchange tickets to this highly sought-out event,” says Lyte’s Director of Sales Craig Snyder. “For the past decade, Willie Nelson has created one of the best events of the year, and we are eager to add to that legacy this year.”
Lyte has created an alternate universe for ticketing that has proven to be irresistible to festivals, concerts and promoters. They have delivered millions of dollars in savings by enabling fans to reserve, return and exchange tickets through its proprietary risk-free reservations system embraced by top live entertainment brands. Lyte’s reservations and returns technology help events confront the harsh secondary market by keeping tickets within the event’s own ecosystem. Artists and events can even use Lyte to aggregate demand for their events before going on sale, giving them the knowledge to book a smarter room, add a show, and go to the city with the greatest amount of fans.
Lyte is coming off a monumental 2021, which started with nearly $40 million in Series B fundraising. In the last 6 months of 2021, Lyte worked with more than 50 festivals, including Pitchfork Music Festival, Life Is Beautiful, Rolling Loud, Comic Con and Newport Folk Festival. In addition to their festival roster, Lyte has partnered with artists including Jacob Collier, Jackson Browne, and most recently, Billy Strings as well as venues including the 9:30 Club, The Anthem and Merriweather Post Pavilion in the D.C. area, Levon Helm Studios, Higher Ground in Burlington, Teragram Ballroom in Los Angeles and more. Read more from Rolling Stone’s Future 25 here.
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