Lyte Partners With Mint Talent Group As More Top Artists Sign On To Use Proprietary Reservation Technology  | Shore Fire Media

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26 February, 2021Print

Lyte Partners With Mint Talent Group As More Top Artists Sign On To Use Proprietary Reservation Technology 

Artist-centric approach to ticketing and talent representation charts new course for post-COVID touring business

Read more via Rolling Stone

 

Lyte -- the reservations technology platform reimagining e-commerce for artists, fans and live events -- has announced their first partnership with an artist booking agency, Mint Talent Group. Artists from Mint Talent Group are signing on to implement the solutions Lyte offers to address touring uncertainty caused by the pandemic, creating the ability for fans to reserve tickets risk-free for events not yet on sale. The announcement arrives on the heels of significant developments for Lyte, including a Series B round of $38 million, the supercharging of its executive team and recent launches in Australia and New Zealand.  

An initial group of thirty artists represented by Mint Talent Group are implementing Lyte’s groundbreaking technology across hundreds of potential shows - with more acts signing on each week. Involved artists cover a diverse range of styles and fan bases, including Taj Mahal, Angel Haze, The Soul Rebels, Helmet, Carla Morrison, Shemekia Copeland, Mersiv, Neal Francis, Trevor Hall, Jaimoe and more. The entire list of participants is below.    

Concert-goers have long been forced into inconveniently timed on-sales just to compete with other fans, automated ticket-buying bots, and professional scalpers - only to find the tickets they want are no longer available. And due to an industry standard “no refunds” policy, once fans do have tickets but their plans change, they are forced to become amateur ticket scalpers. Though the first concert tickets were sold online a generation ago, there has been no ticketing e-commerce experience tailored to the unique needs of fans. Until Lyte.

Under this deal, fans of Mint Talent Group artists choose the market and tickets they are interested in and use their credit card to secure a flexible reservation that can be changed or cancelled at any time. When tickets that match their reservation criteria become available, orders are fulfilled, in partnership with venue ticketing platforms. Fans get flexibility and convenience, artists get demand signals from markets around the world, and agents and their promoter partners get the insight they need to route tours intelligently, with lower risk. 

"Mint exists to put artists first and we recognize kindred spirits in Lyte, who has a team dedicated to giving us the tools we need to get our artists back to work safely and with winning economics,” said Patrick McAuliff from Mint. “By capturing fan demand before we launch a tour, we can now have a true metric of demand at a specific moment to help book an artist in the right venue using scientific precision. This will only improve outcomes for everyone involved - buyer, seller, artist and fan."

“This is a milestone deal at the vanguard of a post-COVID touring business,” said Lawrence Peryer, Lyte’s Chief Strategy Officer. “In this new world, Lyte is facilitating closer relationships between artists and fans and giving superstar agents like those at Mint the tools to truly partner with promoters in a meaningful, sophisticated way.”

 

Full Artist List:

Acoustic Alchemy

Angel Haze

Axel Thesleff

Ballyhoo!

Carla Morrison

Charlie Musselwhite

City of the Sun

David Ramirez

Defunk

Desert Dwellers

East Forest

Helmet

HIRIE

Jaimoe

K Bong

Lucia Micarelli

LUZCID

Magnolia Boulevard

Mersiv

Moon Hooch

Neal Francis

NotLö

Rome in Silver

Ruthie Foster

Shemekia Copeland

Taj Mahal

The Elovaters

The Movement

The Nielsen Trust

The Soul Rebels

Trevor Hall

Tripp St.

Yaima

 

 

About Lyte:

Lyte is a reservations technology platform that has reimagined event ticketing for artists, venues and fans. In an industry where the standard is “no refunds,” and concert-goers have to compete with robots and brokers for the tickets they want, Lyte's mission is to fill every seat with real tickets at fair prices and make the entire experience delightful and simple. 

Lyte’s technology has delivered millions of dollars in savings by enabling fans to reserve, return and exchange tickets through its proprietary risk-free reservations system. Top live entertainment brands are now leveraging Lyte's technology to confront the uncertainty created by the pandemic. As featured in Rolling Stone and Billboard, Lyte's industry-friendly solutions have been utilized by over 300 major events, festivals and artists including Coachella, Newport Folk Festival and tours with the likes of Mumford & Sons and Wilco. 

 

Follow Lyte: 

Website: lyte.com

Twitter: twitter.com/lyteup

Instagram: instagram.com/lyte

Facebook: facebook.com/lyteup

LinkedIn: linkedin.com/company/lyte

 

 

About Mint Talent Group:

Mint Talent Group was born out of the ashes of the live entertainment industry in 2020 by a group of veteran agents who bring first hand expertise, knowledge and best practices from across different agencies. Mint exists to improve lives with an artist-centric model that focuses on both artist development and the nurture of long term careers. The family at Mint features the best emerging talent in the world alongside musical icons, contemporary leaders, Rock & Roll Hall of Fame inductees and multiple GRAMMY® winners.

 

Follow Mint Talent Group:

Website: minttalentgroup.com

Facebook: facebook.com/minttalentgroup

Twitter: twitter.com/minttalentgroup

Instagram: instagram.com/minttalentgroup

LinkedIn: linkedin.com/company/minttalentgroup

For more information on Lyte, contact Shore Fire Media: 

Chris Taillie: ctaillie@shorefire.com

Andrea Evenson: aevenson@shorefire.com

Maria Eilert: meilert@shorefire.com

 

For more information on Mint Talent Group, contact Isabel Brougham isabel@minttalentgroup.com