Lyte - the reservations technology platform that is transforming e-commerce for live events - has partnered with the sold-out Subaru Newport Beach Jazz Festival for their official ticket exchange. Taking place from October 8-10 at Hyatt Regency Newport Beach, the lineup for the festival’s 25th anniversary lineup features Tower of Power, Anthony Hamilton, Sheila E. and Mindi Abair. Lyte’s fan-first technology not only confronts the secondary market, but makes it simple for fans to return their tickets if their plans change, as well as enables fans to sign-up on the waitlist for sold-out events.  

Through Lyte’s ticket exchange, fans looking to sell or purchase a sold-out ticket can use Lyte’s Subaru Newport Beach Jazz Festival portal. The portal allows fans to return their tickets with the simple click of a button. Fans that are looking for tickets can also request them using Lyte’s reservations system. More info here: newportbeachjazzfestival.lyte.com/2688707

Lyte’s work with the Subaru Newport Beach Jazz Festival kicks off their partnership with Omega Events, the Southern California-based event production company. Lyte will also power the ticket exchange for their Bank of the West Summer Concert Series, allowing fans to easily request and return tickets for the sold-out shows in the series, including Boney James on October 24th. Learn more here: omegaevents.lyte.com/2868388 

Lyte’s technology has delivered millions of dollars in savings and created an alternate universe, where fans can return, reserve, and exchange tickets with the click of a button. Lyte also confronts the harsh secondary market, as fans can get private on-sales instead of competing with scalpers and bots. Artists and events can even use Lyte to aggregate demand for their events before going on sale, giving them the knowledge to book a smarter room, add a show, and go to the city with the greatest amount of fans.  

While the concert industry shut down last year, Lyte sprinted into the uncertainty, attaining a higher valuation through a significant fundraise and eventually landing their CEO Ant Taylor on Rolling Stone’s Future 25 list, as one of the talented and forward-thinking execs in the field. In September alone, Lyte touched tickets for thousands of fans at a number of major festivals across the US, including Life is Beautiful, Pitchfork Music Festival, Beachlife Festival, Lost Lands, Treefort, and more.

About Lyte:

Lyte is a reservations technology platform that has reimagined event ticketing for artists, venues and fans. In an industry where the standard is “no refunds,” and concert-goers have to compete with robots and brokers for the tickets they want, Lyte's mission is to fill every seat with real tickets at fair prices and make the entire experience delightful and simple. 

Lyte’s technology has delivered millions of dollars in savings by enabling fans to reserve, return and exchange tickets through its proprietary risk-free reservations system that top live entertainment brands are also now using to confront the uncertainty created by the pandemic. Lyte’s industry-friendly solutions have been utilized by festivals, major tours with the likes of Mumford & Sons and Wilco, and recently featured in Rolling Stone and Billboard.  

About Omega Events:

For the last two decades, Omega Events, Inc. has been a leader in live entertainment, bringing world-class musicians and their fans together at a variety of music festivals, winery concerts and special events. Omega Events’ team specializes in every aspect of event production, including talent buying, sponsorship, marketing, beverage sales, vendor relations, cash-management, and concert production.

For more information on Lyte, please contact Shore Fire Media:

Chris Taillie - ctaillie@shorefire.com 

Andrea Evenson - aevenson@shorefire.com 

Mark Satlof - msatlof@shorefire.com 

Maria Eilert - meilert@shorefire.com