Lyte is a reservations technology platform that has reimagined event ticketing for artists, venues and fans. In an industry where the standard is “no refunds,” and concert-goers have to compete with robots and brokers for the tickets they want, Lyte's mission is to fill every seat with real tickets at fair prices and make the entire experience delightful and simple.
Lyte’s technology has delivered millions of dollars in savings by enabling fans to reserve, return and exchange tickets through its proprietary risk-free reservations system. Top live entertainment brands are now leveraging Lyte's technology to confront the uncertainty created by the pandemic. As featured in Rolling Stone and Billboard, Lyte's industry-friendly solutions have been utilized by over 300 major events, festivals and artists including Coachella, Newport Folk Festival and tours with the likes of Mumford & Sons and Wilco.
About Lawrence Peryer, Lyte Chief Strategy Officer and Spot Lyte On... Host:
Working at the crossroads of technology, creative media, commerce and community, LP develops businesses, products and solutions that bring fans closer to the artists and experiences they love.
Over the course of his career he has worked with and on behalf of a variety of entertainment artists and brands, (including David Bowie, Keith Richards, Pink Floyd, AC/DC, The Rolling Stones, Madonna, The Police, Genesis, Destiny’s Child, Tim McGraw and many others), to help them grow and shape their relationships with their fans. This work has included producing and executive producing dozens of websites, online events, marketing campaigns, broadcast programs, music documentaries as well as Grammy-nominated and Clio-winning box sets.
As a commentator, LP has been featured in Rolling Stone, Billboard Magazine, Hollywood Reporter, Wall Street Journal and many others. His speaking and panelist engagements have included repeat appearances at the Billboard Touring Conference, among others. He is a published writer on both business and cultural topics and is involved as a charity board member and volunteer within his community.