Lyte’s Private Exchange Eliminates Need For High-Risk Secondary Market Ticket Sales

Lyte is the reservations technology platform reimagining ecommerce for artists, fans and live events. Lyte continues to play a major role in the return to live music by dramatically improving the ticketing experience for fans. Today, Lyte unveils Private Exchange, a solution for fans to safely sell or transfer verified tickets to shows they can no longer attend.

With Private Exchange, fans can now sell their tickets directly to other fans using a customized link that can be shared through Lyte or off-platform, while simultaneously providing real-time information to event organizers to track where tickets are moving. Rather than turning to high-risk transactions on the secondary market, Lyte’s Private Exchange guarantees that the tickets being exchanged are real, and sold at a fair price. 

Instead of being restricted to one ticket portal, Lyte’s Private Exchange makes it possible for fans to share their certified re-sale link to their own personal network. This link can be shared across any social media platforms, through text messages, emails or any other preferred method of communication, creating a stress-free and time-saving solution for fans to access and sell their tickets to any Lyte event.

Private Exchange is another key tool that makes Lyte’s irresistibility undeniable. Concert-goers have long been forced into inconveniently timed on-sales just to compete with other fans, automated ticket-buying bots, and professional scalpers -- only to find the tickets they want are no longer available. Though the first concert tickets were sold online a generation ago, there has been no ticketing e-commerce experience tailored to the unique needs of fans. Lyte is the solution.

This summer and fall season alone, Lyte touched tickets for thousands of fans at a number of major festivals across the US, including Desert Daze, Life is Beautiful, Pitchfork Music Festival, Beachlife Festival, Lost Lands, Treefort, Newport Folk Festival, Newport Beach Jazz Festival, Riot Fest, Under The Big Sky, Woodsist, Baja Beach Fest, WinterWonderGrass, and more. In addition to their festival roster, Lyte has partnered with artists including Jacob Collier, Jackson Browne, and most recently, Billy Strings as well as venues including the 9:30 Club, The Anthem and Merriweather Post Pavilion in the D.C. area, Levon Helm Studios, Higher Ground in Burlington, Teragram Ballroom in Los Angeles and more.