Netta’s Absurdist Ode To America “Ricki Lake” Is Given Multi-Cultural Makeover

The video for Netta’s “Ricki Lake” (S-Curve Records) is a charming, tongue-in-cheek, absurdist love letter to American culture that has notched nearly 3 million views on YouTube globally. And today, the worldwide infatuation with both the song and Netta grows further with the release of three remixes which come from very different corners of the world: the United States, Russia, and Netta’s home of Israel

The quirk-pop of Netta’s original version has been embraced and given new creative perspective by three unique voices in the global electronic music scene: award-winning stateside DJ Joe Maz throwing down the gauntlet with a speaker-shaking, alarm-sounding, and ground-pounding re-envisioning, while multi-platinum Moscow-based electronic duo Filatov & Karas play up the pop sensibilities of the song with a spirited retake that includes a rallying backing chorus, synth-assisted heavy bass, and flute solo, and finally a high-velocity reinvention by Israeli songwriter/producer BQ that bounces with staccato strings and a frenzied build that pairs perfectly with Netta’s ferocious performance. 

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After winning the Eurovision Song Contest in 2018 with her Spotify chart-topping song “Toy”, Netta has continued to turn heads with her electrifying visuals, genre-breaking pop, infectious charisma, glass-shattering vocal prowess, and looping ingenuity. 2019 saw Netta on international stages and in unique situations including catwalks at leading fashion events and a stroll with Prince William during his visit to Israel. Her music and videos continue to gain popularity, notching over 600 million global streams to date.

“I used to watch the “Ricki Lake Show” obsessively when I was a teenager, and I was fascinated by all the colorful characters she featured in her show. It was a glimpse into the ultimate America at its best and worst. Like Ricki’s guests, we're all seeking guidance, quick solutions and simple life hacks that would make us happy and would take away the sadness. A new jacket, a new nose, a happy meal or cellulite reduction,” said Netta about the inspiration for both the video and song. 

As Netta noted, "“Ricki Lake”, the song and the person, is about being a happy individual, listening to your gut instead of society’s rules, and dancing to your own drum. Ricki Lake for me was always how the misfit became America’s sweetheart, and this song and video are my cheesy, messy and greasy homage to her.”

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