Today, Bay Area rapper Rexx Life Raj releases a video for “Bounty.” Reminiscing on the “bounty” that’s often placed on the heads of Black men in America, the western-themed video sees the “Berkeley Superhero” playing the sheriff, who in this alternative universe, calls all the shots. 

Watch the video HERE.

“Bounty” follows Raj’s “hilarious” (The Root) video for “Bad Bad Bad,” a California Poppy 2 mixtape standout. 

Watch “Bad Bad Bad”: https://www.youtube.com/watch?v=aM3mp1FeJbU

"Bad Bad Bad" also had the honor of being a part of ESPNmusic (@espnmusic) and the NBA on ESPN’s (@nbaonespn) featured commercial soundtrack. The song will be featured prominently throughout all NBA programming on ESPN and ABC, along with flagship shows Sportscenter and First Take.

Additionally, "Look At Us" a new track by R&B artist Goapele ft. Rexx Life Raj was featured in the world premiere of "Homeroom," a Sundance selected film in the U.S. Documentary Competition. "Homeroom" follows Oakland High School's class of 2020 and captures the resilience and defiant energy of its students during the tumultuous school year derailed by the COVID-19 pandemic and rocked by the national trauma of the police killings of George Floyd, Breonna Taylor, Ahmaud Arbery, and so many others. "Homeroom" celebrates the tenacity of today's youth.

Raj recently had the honor of joining the Inaugural #YouTubeBlackVoices Class of 2021, a new initiative and grant program (#YouTubeBlackVoices grant program) that’s dedicated to celebrating and nurturing Black artistry, as well as, equipping up-and-coming Black creators with the resources they need to succeed. Raj is in great company among prolific artists spanning generations and genres:o KennyHoopla, Brent Faiyaz, serpentwithfeet, Yung Baby Tate, and more. 

Watch the announcement video here: https://www.youtube.com/watch?v=shcaqPOqqeI&feature=youtu.be

Stay tuned for more music from Raj this year.

PRAISE FOR REXX LIFE RAJ:

“An Elegant Crooner, Known For His Charm And Smooth Singing Pattern”

— The Ringer

“intimate songwriting ability” 

— FADER

“flexes his melodic prowess, signature wordplay, and woozy flow, spitting lifestyle raps that everyone can relate to” 

— COMPLEX

“has a rare combination of lyrical mastery and dynamic vocal melodies." 

— San Francisco Chronicle

“creating meaningful and impactful records to feed the soul.” 

— Flaunt

ABOUT REXX LIFE RAJ:

Raj has toured and sold-out shows around the world and makes music that isn't afraid to be laugh-out-loud funny while also digging deep into what it means to be a young black man in America - music for the brain, heart, and NBA 2k20. Fans of Raj include millions of streamers, as well as Pitchfork ("He can rap, hit a falsetto, and Julia Lewis' sparkly production is complemented by the radiant blood-red backdrop"), Pigeons & Planes (a Best Artist of the Month), and Complex, comparing the 2019 Rapper To Watch to his local Golden State Warriors; the young and talented rapper is building up his own dynasty. A Billboard profile from last year highlighted Raj's local philanthropic work with Good & Proper, working with Kehlani, his father's history as a Black Panthers affiliate, the joys of Olive Garden, and more of his non-music interests, showing a different side to the former college football player (he's 6'3").

Raj is “here to put on for the Bay Area, in the most positive light” (Flaunt), and has worked hard to launch initiatives that support his local community. Raj has worked with the People’s Breakfast Oakland, which helps minimize the effects of food deserts by distributing fresh local produce for little to no charge, UC Berkeley's BRRC (Black Recruitment & Retention Center), a Black student-initiated organization designed to help increase the number of students enrolling in and graduating from California colleges and universities, and the Oakland Unified School District (OUSD). 

REXX LIFE RAJ ON THE WEB:

https://www.shorefire.com/roster/rexx-life-raj

https://www.rexxliferaj.com/

https://www.facebook.com/RexxLifeRaj/

https://twitter.com/rexxliferaj

https://www.instagram.com/rexxliferaj