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Toronto, ON - March 16, 2022: Round Room Live, the world's leading experts in live cultural events like Tupac Shakur. Wake Me When I’m Free, and Array of Stars, a Cannes Lion-winning digital experience studio with clients like Maple Leaf Sports & Entertainment, have entered into a strategic relationship to map, develop, and architect platforms for the future of live experiences across multiple channels.
The strategic approach is designed to ensure Round Room Live remains a future-forward leader in the development, design, and execution of narrative-focused events in both the physical and virtual space. This includes a focus on Web 3.0, new forms of commerce like cryptocurrency, collectability such as NFTs, and presence such as the metaverse.
“I would say that a confluence of things made now the right time to really start digging into the nature of events and broadened access,” said Round Room’s Founder and Co-President Stephen Shaw. “Covid has certainly been a learning curve; however the availability of technologies, thinking, and the opportunity to transform what we do on a much larger scale and in a way that invites more people in, to enjoy what we do, no matter where they are, is the primary driver. Our experience with Array of Stars has proven that there are like-minded thinkers out there who are committed to achieving the same transformative goal as we are.”
Array of Stars is equally bullish on the opportunity to work with Round Room Live and its mandate to radically reinvent live experiences. “The partnership comes as brands across the globe seek to claim their space in an evolving decentralized landscape while embracing evolving live experiences. Round Room Live is simply the best at what they do, and the timing is ideal as brands and our clients are seeking to get ahead of the curve and rethink what cutting-edge really means,” said Array of Stars President Mike Kasprow. “Round Room Live has an unparalleled understanding of their craft and IP technology. I know that my business partners Cole S., Ben Clarke and Alistair Leyland share my excitement in working with them. Our collaboration will create a transformative force in the industry, and we are humbled to have the opportunity to partner with Stephen Shaw, Jonathan Linden and their incredible team.”
With an upcoming slate of new shows set to be announced, the timing was of paramount importance. “What we do, we do very well,” Shaw added. “Doing it bigger with the right team is beyond exciting.”
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