Shore Fire Media Promotes Jerome Ware to Senior Account Executive, Annie Stowe Mickum to Junior Account Executive

NEW YORK, April 16, 2025 — Shore Fire Media, a leading communications firm representing top talent, musicians and businesses in arts and entertainment, has announced the promotions of two staff members: Jerome Ware to Senior Account Executive and Annie Stowe Mickum to Junior Account Executive. Their promotions reflect Shore Fire’s commitment to cultivating internal talent.

Beginning his career at Shore Fire as an intern and joining the staff full-time in 2019, Ware has played a pivotal role in successful campaigns for an array of clients including Aloe Blacc, Black Pumas, Common, Chance The Rapper, Tasha Cobbs Leonard, Bilal, Raphael Saadiq, Alice Randall, Okayplayer and more. For Ware, the new position represents his fourth promotion since joining Shore Fire.

“Jerome’s journey has been inspiring to watch,” said Shore Fire President Matt Hanks. “From intern to Senior Account Executive, he has consistently brought thoughtfulness, warmth and a deep understanding of culture and media to his work. His leadership on high-impact campaigns and his commitment to championing diverse voices have made him an invaluable part of our team.”

Ware is a Black Press Specialist at Shore Fire and a member of the National Black Public Relations Society (NBPRS) as well as the National Association of Black Journalists (NABJ). Ware was born and raised in Westchester, New York. Prior to joining Shore Fire, he attended University of New Haven, and interned at Atlantic Records in the Publicity department. He has volunteered for St. Jude’s Children's Hospital and Song for Hope for several years. 

Since joining Shore Fire as a Publicity Assistant in 2022, Mickum has been instrumental to campaigns for renowned artists, venues and companies including Rhino Records, On Air Fest, Knockdown Center, Margo Price and more. She has shown outstanding dedication and talent, and continually brings a deep commitment to all of her clients.

“Annie has contributed meaningfully to a wide range of projects during her time here, bringing commitment, enthusiasm and a strong work ethic to every challenge,” said Hanks. “We are excited to recognize these contributions and confident she will shine even brighter in her new role here.”

Mickum is a Virginia native and a graduate of The New School in New York City, where she earned a degree in Culture and Media. Before joining Shore Fire, she gained industry experience working with Annie Leibovitz, Smithsonian Folkways Recordings, Red Light Management and more.

Ware and Mickum are based in Shore Fire’s Brooklyn offices.

ABOUT SHORE FIRE MEDIA

Shore Fire Media represents artists, talent, creators, authors, athletes, cultural institutions, businesses, brands and entrepreneurs at the forefront of their respective fields — including some of the most exciting emerging and established voices in the arts, entertainment and beyond. With dedicated teams in New York, Los Angeles and Nashville, Shore Fire leverages extensive expertise and relationships to strategically amplify narratives and shape reputations that facilitate career advancement in an ever-evolving media landscape. To learn more, visit ShoreFire.com and follow Shore Fire on Instagram: @shorefire.