Summerfest Announces More Headliners And Gives Away $1 Million In Tickets With New “Smile On” Fest Flag Campaign

Milwaukee World Festival, Inc. (MWF) announced today that they will be giving away $1 million in tickets to fest-fans starting today over the course of the next few months, leading up to Summerfest 2013 which begins on Wednesday, June 26 and runs through June 30 and then again from July 2 through July 7.

Summerfest will launch an extensive promotional campaign featuring events, giveaways and more over the coming months. Fest-fans are encouraged to “Smile On ... and Win!” when they join in the fan-driven FEST FLAG movement online. Visit Summerfest.com, “Like” Summerfest on Facebook or “Follow” Summerfest on Twitter to find out where to pick up a free FEST FLAG and be part of the 2013 “Smile On” campaign. 

Here’s how fans can join in the viral FEST FLAG movement and win great prizes:

--Fans should get their hands on a free FEST FLAG, which includes one (1) Weekday Admission ticket valid for admission Tuesday – Friday, prior to 4:00 pm, when they attend Summerfest Street Team events, select professional Milwaukee team sporting events or get them from Summerfest media partners. 

--Snap a photo of themselves with their FEST FLAG at their favorite places in Milwaukee and around the world.

--Share their photos with Summerfest through their favorite social networks and at Summerfest.com/FESTFLAG where they can register to win great prize packages each week that include Summerfest ticket packages, Marcus Amphitheater tickets and the Grand Prize – a Funjet Vacations Getaway to Cancun, Mexico with all-inclusive accommodations at RIU Palace Peninsula courtesy of Milwaukee’s own, Funjet Vacations and Summerfest!

--Lucky FEST FLAG photo submissions may even be selected to be featured on Summerfest.com and in Summerfest’s “Smile On” social media pages and posts.

“We are celebrating the hundreds of thousands of festival fans out there who travel from near and far to enjoy the Big Gig each year,” said John Boler, Chief Marketing Officer of Milwaukee World Festival, Inc. “This campaign connects music fans who truly know the difference between being happy ... and what it means to be ‘Summerfest Happy’ and aren’t afraid to show it! We’ll be giving $1 million in admissions to fans and watching them demonstrate their Summerfest spirit in a fun and unified way via photos with FEST FLAGS on social media. Best yet, someone will win a trip to Mexico and some fan photos will even be featured in our social media for the world to enjoy. Get ‘Summerfest Happy’ and ‘Smile On’.” 

To kick things off in Milwaukee, the Summerfest Street Team will be making three exclusive stops to give away FEST FLAGS:

12-1pm - Grand Avenue Mall Food Court (275 W. Wisconsin Ave., Milwaukee)
2-3pm - UW-Milwaukee Spaight’s Plaza (2380 E. Kenwood Blvd., Milwaukee)
6-7pm - Hooters (17105 W. Bluemound Rd., Brookfield)

Seven additional Grounds Stage Headliners were also announced and include Matt & Kim, ZZ Ward, The Go-Go’s, Cold War Kids, 311, Talib Kwelil and Courtyard Hounds. The rest of the lineup announced to date can be found at Summerfest.com. Details on performance dates, times and stage locations will be announced in the coming weeks.

Summerfest 2013 will take place June 26 - 30 and July 2 - 7, from Noon until Midnight and will be closed Monday, July 1. Following its 1968 debut, Summerfest has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, bringing the music industry’s hottest stars, emerging talent and local favorites along with approximately 900,000 people from Milwaukee and around the world together each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages and interactive activities, all in a world-class festival setting. Patrons can also enjoy Miller Lite, the Official Beer of Summerfest. For more details, visit Summerfest.com, Facebook.com/summerfest or Twitter: @Summerfest.