The Formula 1® Exhibition Opens In Buenos Aires, March 22nd 2025

Fenix Entertainment brings the official Formula 1® Exhibition to Buenos Aires, the first show in a new South American tour.  The F1® Exhibition is a must-visit destination for all fans of the sport featuring iconic F1® race cars, racing simulators, and never-seen-before artifacts.

Buenos Aires, January 27th, 2025: The Formula 1® Exhibition and Formula 1® are thrilled to announce Buenos Aires as the inaugural city for the highly anticipated South American tour of The Formula 1® Exhibition.
The all-new F1® Exhibition opens March 22nd, 2025 at Tecnopolis, in Buenos Aires, Argentina and will continue in other South American cities starting later in 2025. Featuring exclusive contributions from legendary teams, personalities, and iconic South American drivers, highlights include Formula 1® race cars from various eras, rare artefacts, and never-before-seen video content. Visitors can also step into the driver’s seat with the cutting-edge F1® Fastest Lap Simulators for an unparalleled racing experience. The Formula 1® Exhibition in Buenos Aires will be open for a limited time and is scheduled to conclude June 1st 2025.

Pre-sale tickets for The Formula 1® Exhibition go on sale February 11th at 10am local time. Fans can register now at F1Exhibition.com to ensure they are among the first to secure a ticket before they go on sale to the general public      on February 13th at 10am local time.  As an official local partner of The F1® Exhibition Buenos Aires, Santander Bank American Express clients will enjoy exclusive early access with a pre-sale starting February 5th at 10am local time.

The Exhibition’s South American debut in Argentina follows a successful world premiere in Madrid, Spain, where it became the country’s top-selling temporary show in 2023.  Subsequent record-breaking openings in Vienna and Toronto solidified its success, with London welcoming the Exhibition in August 2024 and earning the prestigious "Best Visitor Experience" at The Access All Areas Awards.

With Formula 1® being one of the world's fastest-growing sports, attracting millions of fans, the Exhibition will provide both seasoned followers and those newer to the sport with an opportunity to engage with F1® away from the track, offering them a rare front-row seat to the thrilling world of Formula 1® and an unforgettable experience for all ages.

Delivering a storytelling adventure across six specially designed rooms, spanning over 20,000 sq. ft. and in collaboration with award-winning curators, artists and filmmakers, the exhibition offers unique insights into the extraordinary world of Formula 1®.

The Buenos Aires show marks the first pit-stop on a larger multi country South American tour. Historically, the region has formed a huge part of the sport, with many great champions hailing from it, including Juan Manuel Fangio, Aryton Senna, Nelson Piquet and Emmerson Fittipaldi. The Brazilian Grand Prix also remains a favourite for both drivers and fans, with the famous Interlagos circuit serving as the backdrop for the season finale for years. More recently, there has been a resurgence in the sport’s popularity, following the rise of Franco Colapinto and Kick Sauber F1 Team rookie, Gabriel Bortoleto. 
"It is truly a privilege being the promoters of The Formula 1 Exhibition in South America. We are well aware of the passion that Latin Americans feel for motorsports, particularly for Formula 1 and we are excited to give Argentinian fans the opportunity to get closer to F1 than ever before. We will be starting the South American Tour in Argentina, and then continue to other countries with a significant Formula 1 fan base. Clearly, having such an incredible partnership like this one and add a      state-of-the-art show like the F1 Exhibition to our portfolio of events is of great value as we continue to position ourselves as the most diversified and internationally expanding Argentine out-of-home entertainment production company,” said Sebastián Bulgheroni, Global Chief Commercial Officer, Fenix Entertainment.

Visitors begin their journey in Once Upon A Time In Formula 1®, which features a mix of previously-unseen photography, historic F1® cars, film and artefacts which transports fans through some of the sport’s most iconic and defining moments. Design Lab takes visitors into the heart of a Formula 1® factory for a rare glimpse into how F1® teams design and manufacture each season’s new car.  Next, visitors will experience Drivers & Duels celebrating the most iconic drivers and legendary races since Formula 1® began in 1950.  Fallen Heroes shines a light on the many drivers throughout Formula 1’s history who tragically sacrificed their lives in pursuit of success. The following gallery, Survival, covers Romain Grosjean’s horrific 150 mph crash in Bahrain 2020 and his extraordinary escape from the ensuing inferno. The gallery features a spine-tingling display of his HAAS car’s remains, alongside a new, multi-screen video installation featuring unseen interviews and footage of the crash. The show then reaches its high-octane finale in The Pit Wall - a show-stopping cinematic and immersive experience that allows fans to relive the greatest moments in Formula 1® history like never before.  Further exciting announcements are to come, revealing brand new displays that will give rare insights to the sport.

Emily Prazer, Chief Commercial Officer of Formula 1®, said:      “As we celebrate the 75th anniversary of Formula 1, the importance of acknowledging the sport’s history and heritage is even more poignant. Since the first show in Madrid, F1 Exhibition has been a great success in telling the story of Formula 1 and we are delighted it will make its South American debut in Buenos Aires. There has been a strong resurgence in support from the region and we cannot wait for fans to celebrate the pivotal role the region has played in defining our sport.”

Jonathan Linden, Co-CEO of Round Room Live and Producer of The Formula 1® Exhibition, said “We are delighted to announce Buenos Aires as the host city for the South American debut of The Formula 1 Exhibition. As Argentina’s vibrant capital, Buenos Aires boasts a rich Formula 1 heritage, including the storied Argentine Grand Prix and an impressive legacy of 26 Argentinian F1 drivers. With its dynamic blend of sports, culture, and entertainment, Buenos Aires is the perfect choice to launch this exciting new chapter of The Formula 1 Exhibition in South America.”

The Formula 1® Exhibition is produced by Round Room Live and in South America is presented by Fenix Entertainment.

For more information, and to sign up for the pre-sale visit: www.f1exhibition.com/buenosaires

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About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World ChampionshipTM. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.

About Round Room Live

Round Room Live is a global leader in producing and promoting live family entertainment, and immersive exhibitions, transforming iconic intellectual properties into expansive, interactive experiences that engage audiences of all ages worldwide. With tours spanning Europe, Australia, Asia and the Americas and installations in major cities such as London, Los Angeles, and Toronto, Round Room Live delivers high-quality, large-scale productions and live experiences that captivate and inspire. Their dynamic portfolio of touring theatrical shows includes popular titles such as Blippi Live!, Sesame Street Live!, Peppa Pig Live, Shrek the Musical, and Nitro Circus Live!  Beyond these, Round Room Live’s Immersive and Entertainment Experiences division has produced, managed and/or toured celebrated exhibits such as Formula 1® The Exhibition, The Rolling Stones, Tupac Shakur, Jurassic World: The Exhibition, and Mandela: The Official Exhibition. 

About Fenix Entertainment Group  

We are a global entertainment and promotion company with a strong presence in Argentina, Latin America and Europe. Throughout our 40-year history, commitment, passion and fun have been the core values of our business vision and the driving force behind the company's growth. 

We have two distinct business units to establish points of connection with our audiences: Live shows, with offices located in Argentina, Chile, Paraguay, Colombia, Mexico, Miami and Europe, which work on the pillars of music, sports, art and gaming. And on the other hand, Parks, composed of “Parque de La Costa”, the only amusement park in Argentina, the water park “Aquafan” and “Mundo Gea”, a space in the city of  Buenos Aires that promotes knowledge of our ecosystems and biodiversity combining entertainment,  education and technology. 

We are a leading company, positioned as the Argentinean entertainment producer with the highest growth,  expansion and international projection, because we do it differently: each show, each talent, each content, and each experience is treated as unique, with dedication, in detail, and with special attention to achieve the best experience for the millions of people who join us every year.