"The Package Tour" Featuring New Kids On The Block, 98 Degrees And Boyz II Men Comes To The Marcus Amphitheater During Summerfest 2013

MILWAUKEE (February 14, 2013) – Milwaukee World Festival, Inc. officials are excited to announce the third major show slated for Summerfest 2013. New Kids on the Block will headline the Marcus Amphitheater on Tuesday, July 2 with very special guests, 98 Degrees and Boyz II Men.

In the spirit of Valentine’s Day, New Kids on the Block are showing their fans just how much they love and adore them by adding a string of new dates to “The Package Tour”. 

Tickets go on sale Saturday, February 23 at 11:00 am and include Summerfest admission. Tickets can be purchased at the Summerfest Box Office, Ticketmaster Ticket Centers, Walmart stores, online at Ticketmaster.com and by phone at 1.800.745.3000 (live Ticketmaster Agent) or 1.866.448.7849 (“Ticketmaster Express” automated phone line). Patrons may also utilize “ticketfast” at Ticketmaster.com to print barcoded concert tickets from home. Convenience fees may be added to all purchases.

Summerfest fans get access to “Stay Connected” Pre-sales before tickets go on sale to the general public when they subscribe to receive Summerfest News email alerts at Summerfest.com, “Like” Summerfest on Facebook or follow Summerfest on Twitter. The Package Tour Pre-sale will run Friday, February 22 from 10:00 am CST – 10:00 pm CST or until pre-sale inventory has been exhausted.

The multi-platinum selling New Kids on the Block have promised their biggest year yet in 2013. Beyond the tour, they will release new music with a brand new album 10 on April 2 and their first single “Remix (I Like The)” dropped on iTunes January 28. The group has been quietly spending the past six months working hard, writing and recording the album. 

“Wow! We are overwhelmed by the love and support that has come from us announcing this tour,” Donnie Wahlberg of the New Kids on the Block said. “We can’t wait to come to your city and give you ‘The Package’!”

Very special guests, multi-platinum selling artists, 98 Degrees and Grammy Award winning Boyz II Men, the best-selling R&B group of all time, will be opening for NKOTB on their tour. This will be the first tour for 98 Degrees in over twelve years.

Please visit www.ThePackage-Tour.com for up-to-date information or join the discussion at #thepackagetour.

During a whirlwind press tour surrounding the announcement, it was clear the three bands were in for one crazy ride this summer. The chemistry between the bands as well as their teams was evident. Using both traditional and digital outreach, the bands, their management and Live Nation national and local were able to formulate a campaign to maximize exposure, resulting in unprecedented ticket sales. 

After announcing “The Package Tour” on The View, NKOTB, 98 Degrees and Boyz II Men set out on a day long media blitz stopping by outlets like Access Hollywood, CNN, E!, ET, EXTRA, OMG! Insider, VH1 Big Morning Buzz, US Weekly and Rolling Stone. They then wrapped the day with a fan event at Irving Plaza in which each band gave admirers a taste of what is to come. Over the screams of a packed Irving Plaza, it was obvious that people couldn’t wait for “The Package Tour”. 

Summerfest
Summerfest 2013 will take place June 26 - 30 and July 2 - 7, from Noon until Midnight and will be closed Monday, July 1. Following its 1968 debut, Summerfest has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, bringing the music industry’s hottest stars, emerging talent and local favorites along with approximately 900,000 people from Milwaukee and around the world together each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages and interactive activities, all in a world-class festival setting. Patrons can also enjoy Miller Lite, the Official Beer of Summerfest. For more details, visit Summerfest.com, Facebook.com/summerfest or Twitter: @Summerfest.

New Kids on the Block
NEW KIDS ON THE BLOCK sold more than 80 million albums worldwide -- including back-to-back international #1 songs, 1988’s Hangin’ Tough and 1990’s Step By Step -- and a series of crossover smash R&B, pop hits like “You Got It (The Right Stuff),” “Cover Girl,” “Didn’t I (Blow Your Mind This Time),” “Hangin’ Tough,” “I’ll Be Loving You,” “Step By Step” and “Tonight.” The group shattered concert box office records playing an estimated 200 concerts a year, in sold out stadiums throughout the world. They still hold many of these records to date. They were Forbes highest paid entertainers of 1990, beating out Michael Jackson and Madonna. The band boasted an extensive and highly profitable merchandise line which included everything from lunch boxes and sleeping bags to comic books, marbles and dolls. More Information is available at www.nkotb.com.