This Entrepreneur Is "The Gold Standard In The Bourbon Industry” (Today Show)

ICYMI: world-renowned celeb bourbon critic Fred Minnick joined Craig Melvin on the 3rd Hour of TODAY yesterday (11.3) to discuss how PTSD struggles from serving in the Iraq War led to an incredible career in the bourbon and spirits industry.

Watch the full interview, here: today.com/video/how-therapy-helped-a-war-veteran-launch-a-bourbon-empire-125271621815

Minnick discusses these things with Melvin:

• His experience as a war journalist and photographer during the Iraq War
• A tragic war event that caused him to struggle with severe PTSD
• How learning a mindfulness technique in therapy at the VA helped him learn to taste bourbon
• The many shows, books and festivals he has been a part of throughout his career
• How to taste bourbon like a professional

Minnick is a leader in the spirits industry. He hosts PodcastOne's The Fred Minnick Show, which is a Hermes Creative Awards Platinum-winner, Bourbon Pursuit Podcast and DASH Radio's "Minnick Minute" show. He's also the author of the Wall Street Journal best-seller Bourbon Curious, ForeWord INDIES' Gold Medal winner Whiskey Women, which was optioned by Paramour Films, and Spirited Awards' World's Best Spirits Book winner Bourbon. Additionally, Minnick produces the Bourbon and Beyond music festival, which has featured headline artists like John Mayer, Lenny Kravitz, Sheryl Crow and more.

Minnick’s Repeal Day Expo, a virtual event celebrating the anniversary of the end of the prohibition, is slated for December 4th and 5th. Tickets can be purchased, here: brownpapertickets.com/event/5272639