“Welcome To The Pity Party”: Selah Sue Ponders The Ego & Id’s Social Media Battlefield On “Hurray”

Listen To “Hurray,” Featuring Nigerian-Canadian Rapper TOBi, Here

Today, Selah Sue — the platinum-selling Belgian singer-songwriter who emerged from a half-decade hiatus with 2020’s “raw and uninhibited” (Atwood), motherhood-inspired Bedroom EP — shares “Hurray,” the latest preview of a new album set to arrive in 2022 on Because Music.

“Ladies and gentlemen, welcome to the pity party.” So begins “Hurray,” the percussive and horn-dappled new single that finds Selah Sue ceding the social media high ground. While she’s skeptical of the attention economy, she admits that “I’m just as guilty. I too beg for attention and affirmation, but at the same time I know those factors are only temporary.”

Atop production that unifies late 90s neo-soul, UK garage, and skeletal hip-hop, Selah Sue gives an assured and agile vocal performance that is only matched by Nigerian-Canadian rapper TOBi’s cutting guest verse, which strips away the pretense and admits everyone’s culpability in the cycle of vanity.