Nguyen Coffee Supply Launches Ready To Drink Multipacks
Brooklyn, NY November 19, 2024 – Nguyen Coffee Supply, America's first specialty Vietnamese coffee importer & roaster, has launched their first retail-ready multipacks of Ready-To-Drink Vietnamese coffee on Nguyencoffeesupply.com. Available today are convenient 4-packs available in the following flavors: Classic Black, Condensed Milk, Coconut and a web exclusive Variety 12 Pack (4-packs of each flavor, 12 cans total). Since launching new flavors of the RTD single serves in 2023, Nguyen Coffee Supply’s Vietnamese Coffee Variety 6 Pack is one of the top 5 best sellers on the website.
Sahra Nguyen, Nguyen Coffee Supply Founder and CEO, explains “We developed our Ready-To-Drink Vietnamese coffee cans to introduce more people to the bold flavors of Vietnam. Since launching all 3 SKUs nationwide last year, the cans have blitzed their way into retail, growing 520% YoY in new doors. With the success of the single serve cans, our retail-ready 4-packs are a natural step in our growth trajectory as Vietnamese coffee is becoming an everyday pantry staple. Our new packaging speaks to the heart and soul of what makes our coffee unique, and invites all to experience Vietnam’s coffee culture."
Nguyen Coffee Supply also has some exciting new offerings on the site for this holiday season including The Powered by Robusta Kit and the Dark Roast Vietnamese Coffee Kit. November promotions include 25% OFF orders over $100+, 20% OFF orders under $100 and 15% OFF orders under $50. FREE shipping for orders of $75+.
The Powered By Robusta Kit
The first of its kind. Experience the power of 100% Vietnamese robusta coffee with this kit. Complete with dark and medium roast coffee, a traditional Phin filter for easy home brewing, and convenient Vietnamese Coffee cans for a quick fix or midday pick-me-up. Kit includes:
- 1x 12 oz Hanoi (whole beans or ground coffee)
- 1x 12 oz Truegrit (whole beans or ground coffee)
- 1x 4oz Phin Filter
- 1x Vietnamese Coffee Can: Condensed Milk
- 1x Vietnamese Coffee Can: Coconut
- 1x Vietnamese Coffee Can: Classic Black
The Dark Roast Vietnamese Coffee Kit
Upgrade any coffee lovers' coffee ritual with delicious, smooth, and strong dark roast Vietnamese coffee featuring robusta and arabica beans. Kit includes:
- 1x 12 oz Hanoi (whole beans or ground coffee)
- 1x 12 oz Saigon (whole beans or ground coffee)
- 1x 12 oz Dalat (whole beans or ground coffee)
- 1x 4oz Phin Filter
Nguyen Coffee Supply’s RTD Vietnamese coffee products are made in the U.S. with robusta beans that naturally contain 2X more caffeine, 2X more antioxidants and 60% less sugars than arabica coffee – offering consumers an elevated flavor and energy experience. Nguyen Coffee Supply’s Vietnamese coffee cans are low in sugar, ranging from zero to 8 grams of added sugars across the three SKUs, aiding to deliver a real energy boost from natural caffeine. Hailed for their differentiation and flavor innovations, Nguyen Coffee Supply’s Vietnamese coffee cans have won BevNET’s Best Product Award (Classic Black SKU), New Hope’s NEXTY Award Finalist (Condensed Milk SKU) and Food & Wine’s Best Non-Dairy Latte (Coconut SKU).
Since the company’s inception, Nguyen Coffee Supply and founder/CEO/head roaster Sahra Nguyen have championed the resilient robusta bean (a coffee species historically excluded from specialty coffee conversations and the dominant coffee of Vietnam). Since 2018, Nguyen Coffee Supply has been sustainably sourcing Vietnamese coffee beans through direct-trade relationships and roasting fresh in Brooklyn, New York. Founder, Sahra Nguyen, started roasting coffee in 2018 and personally developed all of the company’s unique roast profiles. Vietnam is the #1 robusta coffee producer in the world comprising roughly 40% of the global robusta coffee production, and yet robusta has largely been excluded from American third wave coffee culture. By innovating on robusta products (from packaged coffee to RTDs) and telling a new narrative about robusta coffee in America, Nguyen Coffee Supply continues to champion historically marginalized coffee communities globally.
Last week Nguyen Coffee Supply announced another physical retail expansion with Sprouts Farmers Market as it continues to advance its mission to bring Vietnamese coffee to the forefront. Celebrating a year of exceptional growth and retail expansions, the brand’s physical retail presence has multiplied tenfold in the last year, now spanning over 2,600+ locations nationwide across multiple retailers, with 9,300+ points of distribution (SKU x door) across their RTD and Packaged Coffee product lines. Nguyen Coffee Supply products are available at Target, Albertsons, Whole Foods Market, Gopuff, Krogers’ QFC, H-E-B, Nugget Markets, Bristol Farms, and more. Nguyen Coffee Supply also ships direct-to-customers in all 50 states and internationally to Australia, Canada, France, Germany, Ireland, Singapore, U.K. and is available on Amazon. Products are also available in restaurants and cafés in New York City, Washington D.C., Seattle, Kansas City and sold in FreshDirect, and Weee!
Nguyen Coffee Supply’s award winning coffee can be enjoyed in a wide array of styles including the traditional cà phê sữa đá (Vietnamese coffee with sweetened condensed milk and ice). Products include a variety of offerings from fresh roasted coffee beans, canned Vietnamese coffee, to various gift sets and monthly subscriptions.
Learn more at Nguyen Coffee Supply.
About Nguyen Coffee Supply
Nguyen Coffee Supply is the leading authority for Vietnamese coffee culture in America importing via direct trade relationships and roasting in Brooklyn, New York. Founded in 2018 by 1st generation entrepreneur-activist Sahra Nguyen, the company's mission is to elevate robusta coffee (the dominant coffee bean grown in Vietnam) while building a diverse and inclusive coffee culture for all. Expanding upon the secular trend of Asian beverages in America, like matcha and boba tea, Nguyen Coffee Supply is pioneering the next wave of beverage culture with Vietnamese coffee.
CONTACTS:
SAMPLE REQUESTS: NguyenCoffeeSupplyPR@shorefire.com
Rebecca Shapiro // rshapiro@shorefire.com
Kerri Brusca // kbrusca@shorefire.com
For additional product and company images click here: