MIAMI (OCTOBER 3, 2022) — OneOf, the leading Web3 platform for music, lifestyle brands and sports, announces an exclusive, three-year partnership with The Latin Recording Academy® to celebrate the Latin GRAMMY Awards®. OneOf will host the first-ever NFT collection tied to The Latin GRAMMY Awards® with a series of drops that will celebrate Latin music. The first collection of NFTs will debut throughout October 2022, with more details to follow in the coming weeks.
“OneOf is honored to be partnering with The Latin Recording Academy to host the Latin GRAMMYs’ first-ever NFTs,” said Adam Fell, OneOf Co-Founder and President of Quincy Jones Productions. “The Annual Latin GRAMMY Awards are the most important night of the year for Latin music, and this partnership will bring fans closer to the ceremony than ever before.”
“The Latin Recording Academy is committed to exploring innovative, new ways to celebrate excellence in Latin music and to connect music to other art forms in our culture, including visual and digital arts.” said Manuel Abud, CEO of The Latin Recording Academy. “Together with OneOf, we are giving fans the opportunity to own a piece of the Latin GRAMMYs.”
Last fall, OneOf partnered with the Recording Academy® to host its very first NFT collection to commemorate the 64th Annual GRAMMY Awards®, as well as the upcoming 65th and 66th Annual GRAMMY Awards. OneOf has also recently hosted collections with Doja Cat, The Notorious B.I.G., Whitney Houston, TLC and Global Brand Ambassador, Armando “Pitbull” Pérez, plus partnerships ranging from Warner Music Group and eBay to Sports Illustrated.