Round Room Live – the leading producer and promoter of live family entertainment and exhibitions - announces the hiring of Dale Shaughnessy as VP, Marketing.
In her new position, Shaughnessy will be responsible for driving revenue by growing user base and sales through marketing activities, working with Round Room’s existing marketing team, to manage and oversee all global touring projects and corporate marketing initiatives.
Shaughnessy joins the company following more than 15 years of live entertainment experience, with prominent producers and venues including Maple Leaf Sports & Entertainment, Live Nation, and Feld Entertainment. She joins Round Room Live with deep industry relationships and proven success in building impactful, integrated marketing strategies—executing successful multi-channel campaigns that inspire audiences, build brands, and ultimately generate ticket sales.
Round Room Live Founder & Co-President Stephen Shaw said, “We’re excited to have Dale join the Round Room team. She is a seasoned and results-driven marketing professional, one who will further engage our growing audiences across a range of live experiences and continue to build our unique brand.”
Dale Shaughnessy said, “Like many industry colleagues, I have long admired Round Room's remarkable growth and success in the world of live entertainment. I'm proud to be joining a seasoned team of innovators who produce creative and immersive live experiences that captivate audiences of all ages.”
At the end of this month, Round Room will launch an all-new show for Blippi: The Wonderful World Tour, following a banner year in 2023. The 2024 run will host 150+ shows across North America, followed by international tour legs. In addition to Blippi, Round Room will also launch the brand-new national Broadway Tour of Shrek the Musical, set to launch at the end of February. This April,Round Room Live will bring an all-new production of Sesame Street Live! Say Hello to North American Audiences. The show features Elmo, Abby Cadabby, Cookie Monster, and their friends from Sesame Street in a brand-new interactive production meant for all-ages.
ABOUT ROUND ROOM LIVE
Round Room Live is the leading producer and promoter of exhibitions and family show entertainment, specializing in transforming both new and iconic intellectual property into engaging and thrilling live events. Round Room creates unique live experiences tailored to the distinct character of each property and produces the highest quality productions for audiences around the world.
The company’s current roster of touring theatrical shows includes: Blippi: The Wonderful World Tour, Blippi The Musical (2023 Olivier Award nomination for Best Family production), Sesame Street Live! Say Hello, Peppa Pig Live, Nitro Circus 20th Anniversary Tour, and Blue’s Clues & You! Live On Stage. Round Room’s Immersive and Entertainment Experiences division is currently touring Formula 1: The Exhibition, Jurassic World: The Exhibition, Mandela: The Official Exhibition, and Tupac Shakur. Wake Me When I’m Free.
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