Shore Fire Media Announces Two Publicist Promotions

NEW YORK, October 14, 2026 — Shore Fire Media, a creative communications firm for leaders in the arts, culture and entertainment, today announced two promotions: Annie Stowe Mickum has been promoted to an account executive position, while Luci Paczkowski has been named a junior account executive. Both based in the company’s Brooklyn headquarters, Mickum serves on Co-President Matt Hanks’ publicity team and Paczkowski sits on Co-President Rebecca Shapiro’s.

Joining Shore Fire as a publicity assistant in 2022, and serving as a junior account executive since 2025, Mickum has been instrumental to campaigns for renowned artists, venues and music companies including Rhino Entertainment, Discogs, On Air Fest, Knockdown Center, Acoustic Sounds, David Porter and War, among others. She is a Virginia native and a graduate of The New School in New York City, where she earned a degree in culture and media. Before joining Shore Fire, Mickum gained industry experience working with Annie Leibovitz, Smithsonian Folkways Recordings and Red Light Management.

“Annie is a driven and detail-oriented publicist, and she has developed a real intuition for creating the moments that define a successful campaign,” said Hanks. “Entrusted with some of our longest-standing clients, she maintains consistent results and forward momentum across an array of projects. I look forward to her continued success in this new role.”

Paczkowski joined Shore Fire Media as a publicity assistant in 2024, working on campaigns for a variety of clients including Thurston Moore of Sonic Youth, Gogol Bordello, CBGB Festival , Kate Nash and WhyHunger. Originally from the San Francisco Bay Area, she graduated from Wesleyan University in 2024 with a B.A. in anthropology and a minor in religion. Paczkowski also studied classical violin at the Royal Danish Academy of Music in Copenhagen and San Francisco Conservatory of Music. Prior to Shore Fire, Paczkowski held internships at COMMAND, Connecticut Public Radio, Stone Pier Press and Our Climate Voices.

“Luci is a passionate and driven addition to our team,” said Shapiro. “She is thoughtful, knowledgeable and takes great pride in her work, eagerly approaching any challenge with enthusiasm. I can’t wait to watch her grow at Shore Fire.”

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ABOUT SHORE FIRE MEDIA

Shore Fire Media represents artists, talent, creators, authors, athletes, cultural institutions, businesses, brands and entrepreneurs at the forefront of their respective fields — including some of the most exciting emerging and established voices in the arts, entertainment and beyond. With dedicated teams in New York, Los Angeles and Nashville, Shore Fire leverages extensive expertise and relationships to strategically amplify narratives and shape reputations that facilitate career advancement in an ever-evolving media landscape. To learn more, visit ShoreFire.com and follow Shore Fire on Instagram and LinkedIn.