Spirits Expert Fred Minnick To Host Third Annual Live Bourbon Experience During Super Bowl Week Feat. Dierks Bentley, Dani Rose & More

Today (12.13), world renowned spirits expert Fred Minnick announces his third-annual Super Bowl week event, bringing bourbon, music, pop culture and football together with Fred Minnick Live Presented by The New Orleans Bourbon Festival, taking place on February 7th at the New Orleans Marriott Warehouse Arts District Hotel.

Tickets are available for purchase here: etix.com/ticket/p/78924264/fred-minnick-live-presented-by-the-new-orleans-bourbon-festival-new-orleans-new-orleans-marriott-warehouse-arts-district

The event will feature appearances by multi-PLATINUM-selling country artist Dierks Bentley and singer-songwriter Dani Rose, who will each perform an acoustic set. Bentley and Rose are upcoming guests on his award-winning series The Fred Minnick Show presented by BAXUS.

The audience will get to experience a live taping of the show featuring surprise guests (to be aired at a later date) while enjoying an evening of gourmet bites, an open premium bar and signature cocktails using Dierks Bentley’s Row 94 Whiskey, designed by celebrity bartender Tiffanie Barriere (Judge for Netflix's Drink Masters and ASCOT Awards).

See photos from last year’s event — which was deemed one of Super Bowl week’s top events by USA Today, PEOPLE, Billboard, American Songwriter, Page Six and more — HERE. 

This year marks Minnick’s first-ever collaboration with the New Orleans Bourbon Festival. The pairing will honor the rich history of bourbon in the Big Easy, which dates back to the 1820s.

Music at Fred Minnick Live will be presented by Green River Distillery, with Bardstown Bourbon Company serving as the stage sponsor and CR Citrus providing drink garnishes. Viski is the event’s featured glassware. Attendees will be treated to an assortment of fine whiskey, all chosen by Minnick, including Top 100 finishers and ASCOT Award Winners Bardstown Bourbon Company, Hard Truth Whiskey Co., K.Luke, Leiper’s Fork, Jack Daniel’s, J.T. Meleck, MB Roland, Michter’s, Woodinville Whiskey Co. and more to be announced soon.

The VIP Platinum ticket will include a treat of supremely rare and allocated bourbons, as well as a gift bag that will be the envy of Big Game week.

In addition, a silent auction, managed by GOATS Only, and a portion of Fred Minnick Live’s proceeds will benefit Raising Spirit Society’s Task Force Pelican, an initiative to help combat veterans recover from trauma through the power of food, cooking, and tasting experiences. Minnick, an Iraq war veteran, used “Taste Mindfulness” to help recover from PTSD, which was the subject of a TODAY Show feature.

“Cooking is a powerful form of self-expression and community engagement, promoting healing and strengthening family bonds,” says Ron Green, U.S. Navy Combat Veteran and founder of Task Force Pelican. “My culinary journey mirrors Fred’s bourbon journey; our shared passion for these communities and dedication to veterans has brought us together to celebrate both individual and collective stories.”

For more information on Fred Minnick, visit fredminnick.com.

ABOUT FRED MINNICK:

Minnick is a world-renowned spirits authority, veteran, entrepreneur, bestselling author and podcast host, known for his influential contributions in bringing the storied history and culture of bourbon to the mainstream. In 2021, he co-founded the American Spirits Council of Tasters and initiated the inaugural ASCOT Awards, celebrating the finest spirits globally. With his award-winning series, The Fred Minnick Show, Minnick adeptly merges bourbon culture with entertainment, featuring engaging tastings and interviews with a diverse array of guests. Notable episodes include conversations with athletes such as Peyton Manning, Terry Bradshaw and Charles Woodson, as well as musicians including Dierks Bentley, Jelly Roll, Mick Fleetwood and Lindsay Ell, and actors such as Cole Hauser, Ian Somerhalder and Graham McTavish.

A Wall Street Journal bestselling author, Minnick has penned several authoritative books on spirits, including Bourbon Curious, Bourbon, Rum Curious, and Whiskey Women. His expertise has been showcased on various media platforms, including the Today Show, Bravo, Top Chef, The History Channel, Moonshiners, CBS Mornings and more.

For more information on Minnick and The Fred Minnick Show, visit fredminnick.com.

FRED MINNICK ON THE WEB:

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ABOUT NEW ORLEANS BOURBON FESTIVAL:

Let the good times roll. The motto of a city that knows how to host a party. Now couple that with a historic relationship to Bourbon, world-renowned food, music and culture.

New Orleans Bourbon Festival’s mission is to provide our attendees with an opportunity to enjoy exceptional Bourbon and cuisine surrounded by the charm and culture of New Orleans.

We will do this by inviting the finest Bourbon distilleries and restaurants. Working with the Distilleries to bring to life our 2025 theme. Providing the most experienced and relevant speakers. Continuing to highlight “Women in Bourbon”. Recruiting event sponsors with missions similar to our own.

Our judging event, educational seminars, and the patron party will be hosted by one of our corporate partners. our partners, along with associated properties, will be the preferred lodging for festival revelers. For more information, visit neworleansbourbonfestival.com.

ABOUT DIERKS BENTLEY

Having consistently climbed to the top of country music charts for 20 years, Capitol Records Nashville artist Dierks Bentley remains an outlier in both altitude and attitude. More than a hit-making singer/songwriter, he has become the standard bearer for roots music in the mainstream and a multi-Platinum superstar, standing at the intersection of mainstream country and bluegrass with an arena live show. Beginning with his debut single and instant-classic hit “What Was I Thinkin’” in 2003, Bentley’s unique sonic influence and warm vocal rasp have paved the way for the perennial hitmaker, known first and foremost for creative integrity. His career has produced eight Number One albums, 22 No. One songs, eight billion global streams and three CMA Awards–plus 15 GRAMMY® nominations and membership in the historic Grand Ole Opry. Beyond that, millions of fans have connected to his songs - mostly self-penned - featuring equal parts energy, emotion and epiphany, and tastemakers around the nation continue to hail Bentley as one of country’s most authentic entertainers. Following the release of his 10th studio album Gravel & Gold in 2023, Bentley’s headlining Gravel & Gold Tour has shown why, matching fan-favorite hits like “Drunk On a Plane,” “I Hold On,” “Free and Easy (Down the Road I Go)” and more with top-flight musicianship and boundless energy in the nation’s most iconic settings. He also has created professional endeavors outside of music with his Flag & Anthem lifestyle collection Desert Son and his four “Dierks Bentley’s Whiskey Row” locations. Most recently, he launched ROW 94, a Kentucky Straight Bourbon Whiskey crafted with only “three ingredients and the truth” at Kentucky’s Green River Distilling Co. For more information, visit dierks.com.

ABOUT DANI ROSE

With a resume peppered with song placements on hit shows like CBS’s Fire Country, HBO's True Blood, CMT’s Nashville, The CW's Roswell, Fox's Monarch, NFL commercials and five episodes of Paramount’s Yellowstone, Dani Rose has established herself as a formidable force in the industry. Hailing from Virginia and based in the vibrant music scene of Nashville, Tennessee, Dani Rose blends the best of contemporary country with timeless pop/rock influences, resulting in a signature sound that transcends genres. As a global touring artist, Dani has shared stages with Morgan Wallen and Luke Combs with appearances at Stagecoach, CMA Fest, the Academy of Country Music Awards, BMI Awards and People's Choice Country Awards. Along the way, she's earned accolades from esteemed publications Rolling Stone Country, Billboard, Cowgirl Magazine and People Magazine, with her anthemic songs resonating deeply with audiences worldwide.

Dani Rose's chart-topping "Got It From My Mama," a heartwarming ode to maternal love, garnered widespread acclaim and catapulted her into the spotlight. The song soared to #2 on the US TikTok Charts and amassed an astonishing 1.3 billion views on the platform, with over 1 million videos created using the song. Dani also created a bilingual version of the song, titled "Got It From My Mama (Lo Tengo De Mi Mama)," with 2x Latin Grammy award-winning superstar Chiquis, who sang with Rose in both English and Spanish. The staying power of "Got It From My Mama" was honored by The Tennessean, who predicted, "'Got It From My Mama' could be a viral Mother's Day hit forever." Proving her musical prowess, her song "Good Mourning" premiered on People Magazine with a vintage, late 70s-inspired music video. Dani’s music is featured across curated playlists on Spotify (All New Country, Fresh Finds, Fresh Finds Country, New Music Nashville, CMT's The Roundup) and Apple Music (Cool Country, Hot Tracks). Dani Rose has left a unique mark onstage, on-air and in the recording studio, standing as a beacon of authenticity and empowerment for listeners around the globe.

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