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November 13, 2025

Black Box Celebrates 10 Years of Music Innovation Led By Founder & CEO Livia Tortella 

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ABOUT BLACK BOX

Black Box is a modern marketing agency built for the music industry. Its vision is to help clients cultivate engaged audiences through strategic branding, marketing, and partnerships. The agency provides custom solutions for labels, publishers, managers, and artists, all guided by a digital-first mindset. The philosophy is simple: know yourself, know your fans, build your business.

The company's current roster represents over 30 artists spanning from Brian Kelley, Estelle, Galimatias, Ice Nine Kills, Maoli, maryjo, Dirty Heads, Hudson Westbrook and clients including Red Light Management, River House Artists, and Saban Music Partners. Launched in 2014, Black Box is based in Los Angeles, CA and Nashville, TN.

LIVIA TORTELLA
Founder & CEO, Black Box

Livia Tortella is the founder and CEO of Black Box.

A music entertainment executive with a track record for developing artists and driving digital innovation, Livia has taken her career from PolyGram Canada to Island Def Jam Music Group, Atlantic Records, and on to Co-President of Warner Bros. Records in Los Angeles.

Known for her expertise in music marketing, artist development, content creation, motion picture soundtracks, and release strategy, Livia has an intimate understanding of all facets of the music industry. She has worked closely with both chart-toppers and emerging artists and continually seeks new ways to build and engage their audiences.

Her dedication to artists’ careers, combined with her belief in the new music economy, inspired her to create Black Box.

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