Wasserman Shares #GetOutTheVote PSA Video In Partnership With HeadCount | Shore Fire Media

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16 October, 2024Print

Wasserman Shares #GetOutTheVote PSA Video In Partnership With HeadCount

Wasserman Clients Across Music and Sports Encourage Voters to Head to the Polls For the 2024 Elections as Part of HeadCount’s #KnowBeforeYouGo Campaign

 

Wasserman – who represents the world’s most iconic sports figures, musical artists, brands and properties – has partnered with HeadCount as part of their #KnowBeforeYouGo Campaign to share a PSA video featuring top talent across music and sports to make sure everyone is ready to vote in the 2024 elections. 

The video – designed to empower voters to get out to the polls this November by sharing all the vital information needed to vote – was created as part of Wasserman’s Get Out The Vote campaign with HeadCount, a non-partisan non-profit organization that harnesses the power of music, culture and digital media to register voters and inspire participation in democracy.

It features an array of Wasserman clients across music, sports, and entertainment, including musicians Vincint, A-Trak, American Authors, Dropkick Murphys, Los Lobos, Lisa Loeb, Rise Against, Plain White T’s, The Lumineers, Bartees Strange, and Ambar Lucid; athletes Julie Foudy, Jason Collins, Sierra Quitiquit, Weston McKennie, Hilary Knight, Alexander Mattison, and Chris Mosier; and Brillstein client Lela Rochon, all encouraging viewers to “make sure your voice is heard” in this upcoming presidential election.

The PSA can be found here on HeadCount’s YouTube channel. The work was created by Wasserman’s creative agency, Laundry Service and is also live across HeadCount and Wasserman’s social media channels. 

Wasserman’s Get Out The Vote campaign provides staff with resources around civic engagement, including how to navigate misinformation, Voter ID laws, gerrymandering, outline of jobs & responsibilities of local and state level officials, and more. HeadCount, as part of this campaign, was present in Wasserman offices across North America for a series of voter registration and engagement activities.

At over 3,000 events and through partnerships with over 100 music artists and others, HeadCount has registered over 350,000 people so far during the 2024 election cycle, not including the millions more who’ve used its resources to check their registration status, confirm their polling location, request absentee ballots, and other civic actions.  

Watch the Wasserman staff PSA for Voter Registration Day here.

 

About Wasserman:

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 68 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

 

About HeadCount:

HeadCount is a non-partisan organization that uses the power of music and popular culture to register voters and promote participation in Democracy. We reach young people where they already are to inform and empower. Our goal is long-term, lasting change where participation in Democracy is ingrained in youth culture and high voter turnout is the norm, no matter what's on the ballot. Since 2004, we’ve registered over one million voters through our work with musicians like Ariana Grande, Harry Styles, Lizzo, Dead & Co, Billie Eilish and Alicia Keys; organizations such as Global Citizen; events including Lollapalooza, Bonnaroo, Pride festivals and RuPaul’s DragCon; plus partnerships with brands like Spotify, Major League Baseball and American Eagle. Our award-winning online campaigns have been seen over a billion times, while our 60,000 volunteers can be seen at more than 3,000 live events each year. We reach young people where they already are – at concerts and online – to inform and empower.

For more information, please contact:

Shore Fire Media: wassermanmusicpr@shorefire.com

Jason Roth: jason.roth@teamwass.com

HeadCount: DKCHeadCount@DKCnews.com